Mad Mimi

Send to All using the Mailer API

POST to with the following parameters


Required. The name of the promotion Mimi will send. For raw_html or raw_plain_text promotions, Mimi will automatically create or update the promotion in your account.


The subject of the email. Will default to the promotion_name if not supplied.


The from address. Just the email address or in Display Name <> format.


The custom HTML to send. Can be used on its own or in conjunction with raw_plain_text.


The custom plain text to send. Can be used on its own or in conjunction with raw_html.


Enable or disable link tracking in HTML promotions (default: on).


Ensure that audience member who has already received this promotion does not receive it again (default: off).


Creates the promotion as a hidden promotion so as not to clutter up your web interface (default: off)


Required if you have placeholders. "YAML" encoded replacements for any {placeholders} in your promotion.


Because you are sending to a list you will need to include the [[unsubscribe]] (or [[opt_out]] alias) macro with @raw_html@ and @raw_plain_text@. If you are using @raw_html@ you will also need to include the [[tracking_beacon]] (or [[peek_image]] alias) macro.

Boolean parameters

For the boolean parameters like track_links you can use true, on, or yes for the affirmative, and false, off or no otherwise.


The API will respond with a unique mailing id if successful.