December 2017


Dear clients, partners and friends, like many of you, our team at Edge is already busy planning for Legalweek - the premier legal conference in our industry, coming up January 29 - February 1, 2018. Be sure to follow Edge on Twitter and LinkedIn to stay up on keynotes, networking opportunities and exhibitor highlights. As the year comes to a close, we send our warm thoughts and best wishes for a wonderful holiday and a very happy new year!


Amy L. Juers, MBA
Founder and CEO
Edge Marketing, Inc.

microphone santa

I have a confession to make. I’m a podcast junkie. And I’m not alone.

Podcasts represent the perfect virtual fireside chat, offering beautiful ecosystems of shared interests in a portable format. They also encourage engaged audiences – invested listeners who grow communities through online forums and in-person meetings. In fact, more than 120 million people – about one-third of the U.S. population – have heard a podcast. Sixty-seven million have listened to one in the past month. Companies are tapping into this bonanza, with podcast advertising expected to crest $256 million in 2018 (up from $167M in 2016).

Care to tap into that magic yourself? What if your company’s expert guested on a podcast?
Read the article

Brenneman - 2013

About the Author
Melanie Brenneman, a senior account manager for Edge Marketing, has been involved in the care, feeding and establishing of many successful thought leaders. Every day, she helps technology companies successfully market their solutions to law firms, corporate law departments and accounting firms. She is a past president of the Austin chapter of the American Marketing Association (AMA).


One-third of the U.S. population has listened to a podcast, and companies will spend an estimated $256M on podcast advertising in 2018.
(source: Edison Research)

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