Welcome to our newsletter. Each month, we will provide articles or stories for women focused on healthy living, with information and tips on how to do

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Persper-eez

Welcome to our newsletter. Each month, we will provide articles or stories for women focused on healthy living, with information and tips on how to do just that. Please share this newsletter with the women in your life – friends, family, coworkers and neighbors. Maintaining a healthy lifestyle is easier when we do it together.

Persper-eez Breast Sweat Pads

MED PerspereezGroup

Available in 3 sizes. Pick the size that's right for you.

Do you suffer from skin irritation and rashes caused by under breast sweat?

Persper-eez Breast Sweat Pads are disposable pads for relief of under breast sweat and breast rashes designed to be worn with or without a bra. They are ideal for medium to larger breasted women with a B cup or larger.

Persper-eez is not only perfect for hot days but any day you want to be dry and confident. Whether your heading out to exercise, putting on formal wear, getting ready to make that business presentation, are a pregnant woman experiencing breast growth, or you care for a senior with under breast sweat problems, Persper-eez is right for you!

Click here to Order Now

Here's Another Way to Wear Persper-eez

We’ve heard from a couple of women that they are attaching the pads directly to their bra, laying the bra down on a flat surface and attaching the pads on the bottom edge of the bra, then putting it on. Let us know if you’ve tried it too. info@persper-eez.com.

The Bra - Then and Now

bra

The French "brassiere" 1900

Love it or hate it, the bra, in some form or another, has been enhancing and torturing women for centuries. As the social status of women changed, so did their undergarments. Views of the female body evolved, and the purpose of the garments did as well.

Apparel of some sort has been worn throughout the ages to uplift, enhance, restrain, reveal, or modify the appearance of women’s breasts. As early as the 14th century, women of means wore a corset, designed to push breasts upwards. Unfortunately for women of that time, it also constricted their breathing and gastrointestinal system and affected their immune system.

Eventually, this contraption evolved into two pieces: a restraining device for the lower torso (girdle), and over-the-shoulder support for the upper torso. Progress (sort of)! By the late 1800’s, the corset was replaced by various early forms of the modern bra. Metal shortages during WWI encouraged the end of the corset (and that’s something to celebrate!). The metal saved by women not buying corsets equaled approximately two battleships.

Through the “flapper” era of the early 1900s, a slender, flat boyish form was all the rage, which was good for small-breasted women who didn’t have to do much to achieve the look. Large-breasted women, however, wore bandeaus which tightened at the side and flattened the breast. Can’t imagine trying to dance wrapped up tight like that!

A Russian immigrant, Ida Rosenthal, a seamstress in a New York City dress shop, changed the look of women’s fashions in 1922. Ida, her husband, William, and the shop owner noticed that bras did not fit women the same even when they wore the same bra size. Their response was to invent bras for all ages. Initially, this design was meant to improve the look of their dresses on their customers, but the idea took off. Their company, named Maiden Form, became a direct competitor to Boyishform Company, which catered to the flapper look. By 1927, Ida’s husband, William Rosenthal (president of Maiden Form), filed for patents for nursing, full-figured, and seamed uplift bras.

As bra design continued to evolve through the 30s and 40s, sales were much greater than the overall retail industry, due in part to new technology, design, and options, and also to expansive marketing aimed at younger women. Cup size, adjustable bands and straps, and padding were introduced, which again increased sales. Women entered the workforce in droves to support the war, which required an adaptation of uniforms. The Saf-T-bra was introduced (made of plastic) and required by companies for their female workers for protection, support, and morale.

The era of television created new methods for marketing, as well as bringing women’s figures front and center. Celebrities became spokespeople for new fashions. If you can imagine, conical bras were the rage in the 50s. “Sweater girls” like Lana Turner and Patti Page showed off figures made even more dramatic by pointy “bullet bras.” Jane Russell touted “lift and separate” as the new slogan for bras.

Over the ensuing decades, comfort, fashion, entertainment, and even politics influenced the evolvement of not only the bra, but also swimsuits, and other women’s fashion elements. By the 60s and 70s, feminism had emerged. Feminists called for women to forgo wearing bras that, to them, represented oppression. Some staged bra burnings. Others created forms of art with discarded bras, high heels, and other items that they believed repressed women.

In the 21st century, the majority of women still choose to wear a bra—some for comfort, some for support, some as a fashion statement. The focus on and interest in women’s breasts continues to be strong among both sexes, hence the multi-billion-dollar bra manufacturing industry. So love ’em or hate ’em, the bra appears to be here to stay.

bra1

WWII Saf-T- Bras for working women

 
patti

Patti Page

 
corset

The "new" corset figure for the Victorian era

For questions, comments or additional information contact:
Diane Dandron
didandron@persper-eez.com
612-618-0684
Persper-eez Breast Sweat Pads

Our contributing writer is Stacy Monson. She contributes to local and national publications on a variety of topics from healthy living to Alzheimer's Disease. She is also a published author of fiction. The first two books of her current series have won a variety of awards. The third book will release in early 2017. Get your copies today at Amazon.

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