“Be humble, be disciplined, be relentless” — Mike Ross outlines the three keys to Irish Rugby's Winning Mindset at last night's Irish Sport Industry

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“Be humble, be disciplined, be relentless”

— Mike Ross outlines the three keys to Irish Rugby's Winning Mindset at last night's Irish Sport Industry Awards

"Act the way you'd like to be and soon you'll be the way you act"

- A favourite lyric from Leonard Cohen who passed away last night

Irish Sport Industry Award Winners
Sport Industry Awards

All the Winners from Last Night's Sport Industry Awards

Congratulations to the nine members of the Sport for Business community who emerged as winners at last night’s Sport for Business Awards and thank you all for one very personal recognition…

See who has been recognised for their great work...

Special Olympics Opening

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Special Day for Special Olympics

New Office facility officially opened at the National Sports Campus and as ever athletes were at the heart of everything the organisation does…

Read more about the new facility at the National Sports Campus

Home Advantage Aer Lingus

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Daily Video - #HomeAdvantage

Not just one video today but three in a series by Aer Lingus promoting their campaign of #HomeAdvantage for Irish Rugby…

Watch the videos here...


Football Kick Starting Health Push

‘Kick it with Help’ is the latest in a series of physical and mental health initiatives using sport as a powerful medium to reach target groups within society via a message that is familiar and appealing…

Roy Keane's target has done something good this week...

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Watching Out This Weekend...

It’s a season for awards and here are three we will be keeping a close eye on over the coming days…

Find out more about special recognition for those who make sport happen...

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Sport for Business Members - The Right Half

Today we take a look at The Right Half, a new events company who had a big first year and have ambitions plans for the next twelve months and beyond…

Read more about The Right Half...


Coming Up on Sport for Business

Tuesday: Sport and Tech Corner
Wednesday: Sport for Business Women's Sport Centre
Thursday: Outlining a New National Policy for Sport
Thursday: Meet the Members
Friday: Getting Ready for the World Cup with Garrett Tubridy
Friday: The PwC Leadership Series

All Next Week: Analysis of Sport Ireland Irish Sports Monitor
Every Day All the Latest in the Commercial World of Irish Sport

Harvard Women s Soccer

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Sport for Business Women's Sport Centre

“We are appalled that female athletes who are told to feel empowered and proud of their abilities are so regularly reduced to a physical appearance.” Powerful words from a US Women’s soccer scandal…

Read more about the response to the scandal and how Women's Soccer took over UEFA yesterday...


Sport for Business Sport Tech Corner

Sport at the Web Summit, a Sports accelerator for Dublin, eSports at the Olympics and Virtual Reality in Hurling? … Dip in to our weekly round up of the latest in Sports and Tech.

Read more about the ever changing world of Sport and Technology...


Watching Beyond the Scoreboard

The attraction of sport in all its formats is evident in the surge of interest in sports documentaries over the past few years…

Read more about the rise of documenting sport away from the field of play


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One Zero in Perspective

“We made a simple invitation to the world of sport to come to Dublin and discuss the future of sport, and they came.” …

Read more about a special day in Dublin...

Active Life Accelerator SfB

Creating an Active Lifestyle Accelerator

We have had a great response to raising the question of how we could create an accelerator programme in Ireland that will bring together early stage companies in the health and lifestyle sector with partners that can help them scale…

Put December 7th in your diary and let's see what might be possible...

Women in Sport 2017

Teaming up for Women in Sport in Ireland

On November 30th we will host ‘Teaming Up for Women’s Sport’ an event for 100 of those with an interest in and the capacity to improve the parity of esteem granted to Women’s sport.

Lidl, Ladies Football, Volleyball, Women's Rugby, Paralympic Sport, PSG Sponsorship, Line Up SME and Sally Hancock, described as "One of the true prioneers of the sports marketing industry, being one of the first to realise the importance of developing a true strategic plan to fully realise the potential of any sports asset" will all be there. Will you?...

Read more and put your hand up…

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Patrick O Donovan

The Leadership Series - Ireland's Sports Minister Patrick O'Donovan Talks to Sport for Business

The Minister of State for Sport, Patrick O’Donovan admits he was ‘one of the last to be picked’ when it came to school sport but he has overcome that slow start to now control the Government’s engagement with, interest and investment in sport…. Read more of his views on participation, policy, major events and when Limerick Hurling might rise again in our exclusive Leadership Series interview, supported by our own Leadership partners PwC...


More Recent News and Analysis for Members

Reliving the Ryder Cup

A gathering of clients of Carr Golf was treated to a rare insight into the role of the Ryder Cup Captain and the set up of a Ryder Cup Course to give maximum home advantage…

Read more about the impact of captaincy and cut back trees...

All Blacks on Top for Software Launch

Dan Carter and Ronan O’Gara were playing Rugby Golf at Dun Laoghaire Golf Club yesterday morning. It was all for a good cause and great for raising awareness of an Irish software company…

Read more about the background to carter's presence in Dublin...

Casement Park Revisited

Ulster GAA have gone back to the drawing board on Casement park and have produced a 34,500 capacity stadium. Will the 8,500 of those people standing though have an impact on the Rugby World Cup bid?…

Read more about the revised plans for the Belfast home of Ulster GAA

Budget 2017 Response

There are tensions between sport and Government over the balance to be struck between elite performance and participation.

Is it better to have one person running on a track in Rio or 100 around a park in Dublin, Limerick or Galway?

Read Rob Hartnett's Column in the Sunday Business Post on issues arising from the budget for sport

Tiger Transitions to TGR

Tiger Woods’ days of winning majors may or may not be behind him but he has begun the smart transition from player on the course to player in business… Read More about his new approach to business branding...

AIB Back for 25th Year

AIB’s second year as sponsor of the All Ireland Football Championship has been hailed as the ‘best of the summer’ but that was last week and the brand has already switched into its club gear to mark the 25th anniversary of … Read More...

So Who Won the Summer of Sport?

There were insights aplenty from broadcast and sponsorship across the Summer of Sport at an Irish Marketing Institute event in the Aviva Stadium...Read more...

Women's Sport Week

Women’s Sport Week kicks off today across the UK. It’s a simple but effective way to highlight the advances of Women’s Sport and we believe it should be here in 2017 Read More…

Sports Biz Rocking in Dublin

The Dublin Sports Business community put its best foot forward last night as over 100 gathered for Sport for Business’ hosting of the Irish leg of the international #SBWeek16... Read more

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