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Sapphire Coast - Tourism Snapshot September 2018

Exciting times on the Sapphire Coast as a swirl of travel media come and go, including Channel Nine's Postcards who visited Tathra this week. This adds to a long list of media visits and subsequent exposure for the region as part of the Tathra Recovery Campaign and Unspoilt South Coast Activity. Big shout out to our friends at DNSW - keep 'em coming!

Will a big NSW Government target for regional tourism growth mean more investment in our region?

A big win for Eden with Club Marine visiting to build a story for their 90,000 readers.

And more...

Pambula River Mouth Sapphire Coast NSW copy

New film for Unspoilt South Coast

A new Unspoilt South Coast film for Sapphire Coast is now in market. View here and share from Facebook
The film showcases the epic Pambula River Mouth, Greencape Lighthouse, Oysters and camping in Mimosa. Footage, including a range of stunning stills, will be available for future promotion.


"Postcards" Visits Tathra

The hugely popular Channel 9 Series "Postcards" visited the region with a spotlight on Tathra this week. The crew had a fabulous couple of days and caught up with several of our industry partners including On the Perch, Tathra Beach & Bike, Fat Tonys and the Tathra Hotel. The episode will air 23rd September.

club marine

Club Marine to visit Eden

Club Marine, Australia's highest circulation audited magazine (and Australia's premier boat and marine insurer) are to visit Eden this month. They'll be exploring the town & region and producing a location feature for their magazine. The feature will focus on boating and fishing infrastructure, including boat ramps, berthing, bait and tackle stores plus general tourism attractions and features. With a circulation of over 90,000 readers this is a win for Eden.

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Bega to Tathra Ride - community bike event for the Sapphire Coast

In conjunction with NSW Bike Week, the Bega to Tathra Safe Ride will take place on Sunday 30th September, raising funds for #Ride4Tathra. This is shaping up to be a great event so feel free to publicise it on your own sites for some great cross promotion.

SCTF 2030

Tourism Future 2030

"Save the Date(s)"

The Bega Valley Shire, State and Federal Government funded Sapphire Coast Tourism Future 2030 Industry Development Program is set to be launched in the coming weeks.

Events include -
* Massive forum and networking dinner November 15
* Digital masterclasses November 29
* Product development masterclasses December 4 & 5
* Business mentoring program May - June 2019
Full program and registration available September 15

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First ever Regional Tourism Target for NSW

On 21st August, Tourism & Major Events Minister Adam Marshall announced the first ever regional tourism target for NSW. The aim is to turbocharge tourism in regional and rural areas and double the current record of visitor expenditure. The initial target is $20 billion by 2025, rising to $25 billion by 2030. It will be supported by a range of initiatives including more funding, more events & more infrastructure. Read the official press release here.

Light to Light

Getting mobile in national parks easy with new mobile app

Over 28,000 people can't be wrong in thinking that the new NSW National Parks app makes visiting the State's most popular national parks and reserves much easier with information and maps ready to explore at your fingertips.
National Parks and Wildlife Service (NPWS) Director Visitor Experience, Julie Bishop said the beauty of many of our national parks is their remoteness and diverse landscapes but the very nature of these natural spaces means they are often outside current mobile networks.
“The new NSW National Parks app is already a hit with the state’s national parks visitors,” Ms Bishop said.. Read more about the new App here


Don't forget upcoming events in the region this month

Feel free to publicise these events on your own sites and get some great cross promotion for the Sapphire Coast.

Reboot in Bermagui: Sept 29 - 30, 2018

Giiyong Festival: Bega Sept 22, 2018

Pambula Motorfest & Swap Meet: Sept 30, 2018

Rockabilly Week, Tathra Sept 3rd-10th, 2018 (including the Vintage Markets Sept 8th)

Market Calendar for the Sapphire Coast

Here’s a link to the Sapphire Coast Market Calendar.


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Sapphire Coast Destination Marketing
PO Box 463 Pambula 2549
02 8091 4124

Amanda Heather
Tourism Officer
0407 191 142

Anthony Osborne
Managing Director
0428 243 539

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