Participate in your Tourism Future.

The Sapphire Coast Tourism Future 2030 program has been designed to bring us together to ensure our region benefits from the unique opportunities we have to grow.

It is a three part, sequentially linked, experience development and capacity building program consisting of a forum and networking dinner, a range of skill and development masterclasses designed to directly assist business and a mentoring program giving selected businesses access to work one-on-one with industry professionals to bring new or improved experiences and products to market.

The program will guide businesses on how to build capacity to capture some of the unprecedented growth in international visitation to Australia and share in the bounty of the rapidly growing cruise sector. It will introduce businesses to new opportunities in domestic and niche markets. Each part of the program will build on the stage before.

The outcomes? New and improved tourism experiences and products driving more visitors to our region.


Forum 1.00pm November 15 Bega Valley Commemorative Civic Centre

Learn about Sapphire Coast’s Tourism Future Platform and Vision and join industry leaders for an afternoon of keynote addresses relating directly to your Tourism Future. Keynote speakers will highlight trends, opportunities and provide real insights into the important issues and the huge opportunities facing the industry.

MC: Ian Campbell - About Regional

Welcome to Country

Introduction and regional vision: Anthony Osborne, Sapphire Coast Destination Marketing

Keynote speakers:

Destination NSW | NSW’s Unprecedented investment in regional tourism
Stephen Mahoney - General Manager Regional NSW

Carnival Cruise Lines | Building a sustainable cruise destination
Michael Mihajlov - Destination Director

Tourism Australia | Digital Opportunity
Chloe Knight - Gregson - Tourism Australia Digital

Great Walks Of Australia | Signature Products. What they can deliver and achieve
Andrew McEvoy - Chairman

Fastrak Asian Solutions | Which Asia for our Tourism Future?
Richard Beere – Managing Director

My Travel Research | Changing face of regional destinations
Carolyn Childs – Managing Director


Networking Dinner 6.30pm November 15 Bega Valley Commemorative Civic Centre

Networking Dinner - from 6. 30pm following the forum.

Continue the momentum at the Networking Dinner and hear from a range of important stakeholders - from in and outside of the Sapphire Coast. Get insights into their plans, how they affect us and how you could tap in. The networking dinner is absolutely all about networking with only a number of short presentations, introductions to the speakers and plenty of time to do business.

Dinner Vignettes: (Short discussions and introductions)

NSW National Parks | Jo Issaverdis | Team Leader Visitor Experience
NSW National Parks Visitor focus

Visit Canberra | Jonathon Kobus | CEO
International impact and Canberra’s Coast

Eurobodalla Tourism | Meredith Wray | Tourism Manager
Sharing nature tourism

Destination Southern NSW | Shane O’Leary | General Manager
Our role in the region

Department Premier & Cabinet | Megan Cleary | Deputy Director, Regional Development
Port of Eden investment

Destination Gippsland | Terry Robinson | CEO
Sydney Melbourne Coastal Drive

Port Authority Of NSW |
More and bigger ships on Eden’s horizon


Tourism Future 2030 Masterclass and Mentoring program

Participation by expression of interest.

The masterclasses will focus on upskilling participants on the key areas of opportunity for tourism growth in the Sapphire Coast region. The classes will arm you with best practice in areas of opportunity, developing the tools and motivation to implement innovations in your own business to yours and the regions advantage.

Masterclass Program

The Digital Era - Marketing and Distribution | Wednesday November 28
Take the next step in your digital marketing. From social to search, and from websites to sales this masterclass will provide you with the inside running on optimising your digital footprint and what digital marketing tactics work best for your business.
The class will include best practice examples and actionable ideas that will demonstrate how other businesses are using online channels to market and sell their product and what you need to be doing to get ahead. By the end of the day – you will have completed your own ‘digital marketing road map’ to help guide you on the path to achieving your business goals.
Presented by Threesides marketing, accredited Google Partners, the team will share their experience in tourism and destination digital marketing and help you get the edge in 2019.

Experience Development and Market Ready Development (2 days) | Tuesday December 4 & Wednesday December 5

This masterclass will help you understand current trends in visitation, identify your target markets and their needs, and what it means to be market ready for the domestic and international markets. It will include practical exercises to work on improving your existing product and developing new product that will align to the pillars of the destination and keep you on brand. This will increase your saleability in the market and provide opportunities to work with others in the industry to develop new tourism experiences for the Sapphire Coast.

Buyers Dinner (Masterclass Participants only) - Meet and Greet Ground handlers and Inbound Tour Operators | Tuesday December 4 presented by Cruise Eden

Cultural Tourism - Marketing and Partnerships | TBA February 2019

Event Development and funding | TBA February 2019

Participation in the individual Masterclasses is subject to applicants meeting specified criteria. Assessment will be by expression of interest

Send an email with the details below

Name/ Contact Details / Business details and web address (if applicable)

Include selection on which masterclasses you wish to attend
1. The Digital Era - Marketing and Distribution | Thursday November 29
2. Experience Development and Market Ready Development (2 days) | Tuesday December 4 & Wednesday December 5
3. Cultural Tourism - Marketing and Partnerships | TBA February 2019
4. Event Development and funding | TBA February 2019


Tourism Future 2030 Mentoring Program

(February to May 2019)

The mentoring program is the final stage of the 2018/19 program. Around 450 hours of one-on-one mentoring will assist selected businesses and guide them through a business development program, specifically tailored to their business goals and requirements.

The selected mentees will have the opportunity to work through the implementation of planning exercises completed through the Masterclasses, and have opportunities to review and gain independent feedback from their Mentor.

The outcomes will be tourism businesses within the Sapphire Coast region that have identified opportunities for growth of their business and innovation in their product offering, based on the region’s collective targets and vision.

By the end of the period, the businesses will have the new products or experiences on offer for sale, packaged and saleable to key target markets.

To be able to participate in the mentoring program you must attend at least one Masterclass. A panel including Sapphire Coast Destination Marketing, Cruise Eden and Masterclass presenters will choose participants in the mentoring program.

Sapphire Coast Tourism Future 2030 is brought to you by the following partners.

BOF Logo
NSWGov Waratah Primary RGB
BVSC logo

Sapphire Coast Destination Marketing
PO Box 463 Pambula 2549
02 8091 4124

Amanda Heather
Tourism Officer
0407 191 142

Anthony Osborne
Managing Director
0428 243 539

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