Tourism Future 2030 Masterclass and Mentoring program
Participation by expression of interest.
The masterclasses will focus on upskilling participants on the key areas of opportunity for tourism growth in the Sapphire Coast region. The classes will arm you with best practice in areas of opportunity, developing the tools and motivation to implement innovations in your own business to yours and the regions advantage.
Masterclass Program
The Digital Era - Marketing and Distribution | Wednesday November 28
Take the next step in your digital marketing. From social to search, and from websites to sales this masterclass will provide you with the inside running on optimising your digital footprint and what digital marketing tactics work best for your business.
The class will include best practice examples and actionable ideas that will demonstrate how other businesses are using online channels to market and sell their product and what you need to be doing to get ahead. By the end of the day – you will have completed your own ‘digital marketing road map’ to help guide you on the path to achieving your business goals.
Presented by Threesides marketing, accredited Google Partners, the team will share their experience in tourism and destination digital marketing and help you get the edge in 2019.
Experience Development and Market Ready Development (2 days) | Tuesday December 4 & Wednesday December 5
This masterclass will help you understand current trends in visitation, identify your target markets and their needs, and what it means to be market ready for the domestic and international markets. It will include practical exercises to work on improving your existing product and developing new product that will align to the pillars of the destination and keep you on brand. This will increase your saleability in the market and provide opportunities to work with others in the industry to develop new tourism experiences for the Sapphire Coast.
Buyers Dinner (Masterclass Participants only) - Meet and Greet Ground handlers and Inbound Tour Operators | Tuesday December 4 presented by Cruise Eden
Cultural Tourism - Marketing and Partnerships | TBA February 2019
Event Development and funding | TBA February 2019
Participation in the individual Masterclasses is subject to applicants meeting specified criteria. Assessment will be by expression of interest
HOW TO EXPRESS INTEREST IN MASTERCLASSES
Send an email with the details below tf2030@sapphirecoast.com.au
Name/ Contact Details / Business details and web address (if applicable)
Include selection on which masterclasses you wish to attend
1. The Digital Era - Marketing and Distribution | Thursday November 29
2. Experience Development and Market Ready Development (2 days) | Tuesday December 4 & Wednesday December 5
3. Cultural Tourism - Marketing and Partnerships | TBA February 2019
4. Event Development and funding | TBA February 2019