In celebration of Earth Day 2016, Project Orange Elephant will go "Above and Beyond" thanks to Land Rover!
SML Frontier Automotive (Pvt.) Ltd (http://www.landrover.lk/), the sole agent in Sri Lanka for Land Rover, UK promoted the Project Orange Elephant at this year's Colombo Fashion Week, held in February of 2016, Land Rover of Sri Lanka raised funds through its "Wildlife Conservation: We Care" initiative in support of SLWCS' Project Orange Elephant initiative.
Using Land Rover's dazzling, high-tech UV signature wall, Colombo Fashion Week participants voted for their favorite wildlife causes--including elephant conservation!
As a result, hundreds of orange trees will be donated to dozens of local farmers during this year's Earth Day celebration, helping to reduce conflicts between human and elephants.