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In celebration of Earth Day 2016, Project Orange Elephant will go "Above and Beyond" thanks to Land Rover!

SML Frontier Automotive (Pvt.) Ltd (http://www.landrover.lk/), the sole agent in Sri Lanka for Land Rover, UK promoted the Project Orange Elephant at this year's Colombo Fashion Week, held in February of 2016, Land Rover of Sri Lanka raised funds through its "Wildlife Conservation: We Care" initiative in support of SLWCS' Project Orange Elephant initiative.

Using Land Rover's dazzling, high-tech UV signature wall, Colombo Fashion Week participants voted for their favorite wildlife causes--including elephant conservation!

As a result, hundreds of orange trees will be donated to dozens of local farmers during this year's Earth Day celebration, helping to reduce conflicts between human and elephants.

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Dazzling high-tech digital wall to pledge support for elephant conservation

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Akram Cassim, Chairman of Colombo Jewellery Stores pledging his support

Earth Day 2016 ~ Growing Peace & Prosperity One Tree at a Time

On April 22, 2016, SLWCS will distribute 750 grafted orange plants to 75 families in the remote village of Nuwara Yaya in Wasgamuwa located along the southern boundary of the Wasgamuwa National Park

This event is being organized by the District Secretary’s office of Matale under the aegis of the District Secretary of Matale, Mr. Neil De Alwis, and is sponsored by our good friends at SML Frontier Automotive, the sole agent in Sri Lanka for Land Rover, UK.

Thank you, Land Rover Sri Lanka!

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In 2005 the Sri Lanka Wildlife Conservation Society (SLWCS) embarked on an innovative and pioneering effort to establish an agriculture-based land use approach to minimize the escalating human elephant conflicts.

The Society established the Project Orange Elephant with the aim of finding a sustainable solution to mitigate human elephant conflicts. Project Orange Elephant builds the capacity of farmers impacted by human elephant conflicts to cultivate oranges and lime which elephants find distasteful to develop an economic buffer and trophic deterrent.

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An Orange Grove of a farmer

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The Oranges provide a sustainable supplementary income

Oranges and lime are fruits that are not consumed by wild elephants and they also have a good market demand. The orange/lime groves that are being created will help to save elephants by helping people to develop a sustainable livelihood that is not susceptible to elephant destruction.

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Feeding trials to test elephants attraction to oranges

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Observing elephants reaction to oranges

Project Orange Elephant was initiated primarily to provide farmers with a viable supplementary crop that can be an economic buffer as well as act as a deterrent to stop elephants from damaging their homes, gardens and fields. The Project Orange Elephant is an extension of the Society’s Saving Elephants by Helping People Project with is one of the longest operating participatory community-based human-elephant conflict resolution projects in the world.

The aims of the Saving Elephants by Helping People Project are to find ways for people and elephants to co-exist in Sri Lanka. The Project Orange Elephant received a Most Innovative Development Project award from the Global Development Network in June 2015.

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The Sri Lanka Wildlife Conservation Society firmly believes that sustainable economic development of rural communities is imperative for the co-existence of both elephants and people over the long-term. By providing an alternative income through the cultivation of oranges and lime and value added products such as pulp making, fruit canning, fruit juice and cordial making, would result in a high income situation for the participating farmers.

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To find out about Project Orange Elephant please visit: http://www.slwcs.org/#!project-orange-elephant/c1j79

For information about the Sri Lanka Wildlife Conservation Society please visit: www.SLWCS.org and the Society’s Facebook at Sri Lanka Wildlife Conservation Society.

 
         
 
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