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Hello ,

Greetings from Spain.

I'm here with my wife Coco from China, she is our buying agent there.
Which explains (if you think about it) why we can bring the best deals from our China suppliers :)
Last week I was telling you trade secrets about the silver artisans of Bali, you can read it here.

It's the summer officially, and I know you are busy or quiet depending on location, these days retail is feast or famine depending on where you are.
We can see it in our active customer lists, customers who appear to have been asleep for months suddenly active and excited.

We get lots of reviews, almost all good, but one that came yesterday, made my day..

I used to call my shop Antiques and Gifts it was not working, people just walked on by! I changed the name and started stocking Ancient Wisdom products. What a difference, the stock is different on trend and very affordable. We have Coconut Dragons flying from the ceiling. Adults and children alike love the Dragons and the giant Dragon Egg Bath Bombs compliment the theme. The dresser is adorned with a vast array of Large Tumble Stones, Incense Sticks and Ash Catchers. The Men`s Leather multi pack leather Bracelets are just flying out the door. A great classy affordable present for the men or just an impulse buy! Thank You Ancient Wisdom you have improved my sales greatly, just preparing another order.

Sadly he or she opted to be Anonymous, but whoever you are thank you so much, you reaffirmed my life's work :)

You said..
Affordable..
Yes partly because our China prices are unbeatable (my wife again), also because we don't have salespeople (saving a big cost), so our stuff has to be the right price and quality or it just won't sell.

Coconut Dragons
Yes I love them too, they come from the family of a lovely lady, she's like a lovable granny, and runs a family business in Bali the Coconut Dragons are her own personal creation. They also are one of our wind-chime suppliers. We have traded with them for years.

Dragon Eggs
We make these extra big bath-bombs in our Yorkshire factory, onsite at AW HQ. Originally made for Harry Potter merchandise, now available to all our customers.
I never thought of teaming them with the Coconut dragons as a retail display.. genius!

Tumble Stones
It's hard work keeping tumble stones in stock because they come from various unstable parts of the world, but we have a big loyal customer base.. 4212 shops stock our tumble stones and we have trading them since 2004.
We recently took a shipment directly from a new supplier in South Africa, slightly bigger than normal and interesting, I love the Mugglestones.. very Harry Potter :)
Soon we have some high quality very rare Indian stones arriving. Interesting fact, we were the first trader to sell stones by quantity (ie we count them) rather than by weight, because we know retailers need to control stock.

Incense Sticks
Our very first imported container was incense sticks, we have been selling them since before Google was alive. We imported from India along time before other Importers even went there, (it's a lot harder to do than China) and takes years to develop good relations with good companies. Bangalore is the city for incense (see more trade secrets), but we buy from other producers to. Check our incense department. (Nag Champa - the best selling incense - price guarantee at AW).

Ash Catchers
Also from India. The city of Saharanpur in the far north of India. It's like you'd imagine remote Afghanistan to be, camels in the main street, mud roads and people with guns. OK so I'll tell you straight exactly half this city is Muslim and half Hindu, the Hindu traders try to control the Muslim artisans and run "trading companies" selling in Hong Kong and all the main trade fairs. They sell stuff then contract to the cheapest possible workers they can find, forcing down rates - some workshops and factories are terrible places. I have been there a few times, we deal directly with a gentle guy called Rashid (his wife makes an awesome biryani) he has been supplying us with ash-catchers and boxes since 2008. Buy from AW and you buy as direct as possible.. and you can be sure you are trading fairly.

Men's Leather Bracelets.. flying out the door..
OK not sure which one our anonymous reviewer sells but, it's probably our mixed sets. They come from Yiwu in China, home to the biggest fashion jewellery market in the world (another trade secret - haha I don't know how we stay in business). There is this young hip guy, who has worked hard to design a big range of men's bracelets using recycled and off cut leather, with added decor that Yiwu has in abundance. I love this stuff, I wear it often myself. Out of his designs, I picked these selections, because most guys, me included, like to wear a few at once. Check them out.

Thank you Mr/Mrs Anonymous, if you are reading this drop me a line!
Behind every product at AW is a story, we have been passionate about gifts since 1995, so there are a lot of stories.
There are real people, real families (including the good folk in Sheffield who make bath-bombs) who are part of the virtuous circle - you are part of this - thank you.
And Mr/Mrs (I feel it's a Mrs) has reminded me of those stories and reaffirmed my life's work. That's a GIFT in it's self no?

Most of the people who read this newsletter are customers, but if you are not.. what the !! Just click one link below and join us and change your life and others around the world. It's all good karma :)

Take care, have a great weekend.

David

PS
They tell me Merlin the Crow is back...

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Classic Rope Handled Bags

Get your summer holiday ready with 3 for 2. Buy any 3 bags shown below and one will become automatically FREE on your shopping cart.The soft rope handles are just the right length to fit comfortably over your shoulder or down by your side and the nautical, jungle leaves or awesome cats design is stylish and on trend.

Choose from eight different designs and unbeatable prices.

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Italian Style Handbags - with a fringe

3 for the price of 2 Wholesale Italian Style Handbags which combined the natural brown, chocolate and black suede fringe with batik style material to give them that trendy boho chic look. Can be worn as a shoulder bag or backpack.
Offer ends on Monday 25th midnight

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Travellers Backpacks

3 for the price of 2 hip backpackers is looking for.. is a functional and great designed travel backpack. This range of wholesale Travellers Backpack are just the thing. Each backpack holds all the necessary gear and will become any traveller's best friend.

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Shell & Silver Earrings - Flip-flops- Abalone

Wholesale Shell & Silver Earrings - If you are interested in Silver Jewellery then you’ve come to the right place.

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Tree of Life 925 Silver Jewellery

The Tree of Life is a universal symbol found in many spiritual and mythological traditions around the world. It represents many things, including healing, protection, strength, bounty and beauty. A daringly different piece, quite unlike anything to be found on the high street.

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Mens Bracelet Sets

Hot item.. bang on trend and suitable for the under catered formen's gift market.

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Wholesale Wooden Incense Holders

Wholesale Incense Holders and Ash Catchers. All imported from India. We deal with a number of companies all of which produce wood-wares in the city of Saharanpur in Northern India.

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Wholesale Nag Champa Incense

Nag Champa is probably the best selling incense on the planet! Everyone should stock it as an essential item.

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African Tumbled Gemstones

Gemstones are a part of many ancient cultures, often considered to be a talisman or symbol of good luck or fortune.

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Dragon's Egg Bath Bombs - 250g

These wholesale Huge Dragon's Egg Shaped Bath Bombs look and smell great and each bomb weighs in at a massive 250+ grams.

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Bamboo Mountain Wind Chimes

Great value enabling you to have enough margin, below are displayed at our recommended retail price, but you can easily sell these wind chimes for up to £25 each.

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Coconut Dragon Mobiles

Hang this beautiful flying dragon indoor or out... preferably in the garden and watch it fly around. You might also likeBamboo Mountain Wind Chimes.

 
 
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