Hello ,
Greetings from AW HQ.
I'm here in Sheffield working with the team on this years plans..
Last week I was telling you about Salt Lamps and other Adventures.. you can read about it here.
This week has been a bit crazy, so many projects so many things happening all at once. Not only have we had containers rolling in every day but new stock coming on line, new staff, new products and new initiatives.
We have been trying to plan ahead for the year, but its all go, it's been like Christmas and try as we might we cannot catch up with the orders.
Now salt lamps are in stock, lots of Indonesian products back in stock, Chill Pills and bath bombs coming back on line.. and brand new things like the Aroma Atomisers (see below) means the warehouse and production area are buzzing like crazy.
We are trying to find ways to speed up processes and ship more orders but it's taking time.
Meanwhile we are busy investing in so many ideas and and new products all hopefully to help you expand your business.
These days we seem to be a victim of our own success, struggling to meet orders rather than get them, and thinking maybe about restricting new customers in order to look after our existing ones better.
It all got me thinking about core values, every business has a USP (Unique selling proposition) without that.. then.. well why would anyone do business with you, unless of course you had a monopoly. So I was thinking back to the days we started AW. Over seventeen years ago, as a wholesaler. Before that, back in the day I had retail shops in Derbyshire - so yes guys I understand retail.
Well we set out to be the complete giftware wholesaler. You can see on the top of the website: Our Mission: To provide the gift trader with the best in wholesale giftware.
A lofty task, but anyway that was the plan then and still is today. But you know, we wanted to do it differently, not only give us a better USP, but to actually find a better way to serve our customers.
Five things we do differently..