Hello ,
Greetings from Ancient Wisdom HQ.. where I am this week.
Last week I was in our China offices and telling you about: how to see the future.. you can read about it here.
So this week I have been working closely with the team in Sheffield, we have three huge projects in hand and so it's all go and much excitement.
Firstly there is the new warehouse in Slovakia, next weekend we will be over there with a hit squad to interview staff, set up the warehouse locations and open bank accounts etc. Should be interesting.
Secondly, we are expanding our manufacturing capacity, so the factory area is a bit all sixes and sevens as we install new equipment and packing areas, but it's slowly coming together.
Thirdly we have a major design development project in progress.. it's kind of a secret but I can exclusively reveal today one or two details.
There is a mystery designer.. all I can tell you is this person has shops in Cumbria, that sell handcrafted bathroom, soap, and soy candle products, but with a beautiful Lakeland English feel to them. This designer is working closely with us to develop an exclusive range of aromatic products, with a distinct look and feels totally different from Ancient Wisdom and with some completely off the wall concepts that will knock your socks off. An original and exclusive range of premium fragrances has been commissioned especially for these products. One fragrance: Sea Salt and Moss is so evocative - I smell it and I swear I can feel an English sandy beach between my toes. Believe me. no range at AW has ever been so finely crafted and curated. No expenses have been spared. A point of sale, display stands and shelving, gift packaging are all being designed to be complementary to the product range. It's early days - just three months in, but it's looking amazing.
The thing is this, our idea is to offer the range town by town to selected retailers who will be given the opportunity to be exclusive retailers in an area with plenty of support, an exclusivity deal and of course the usual AW customer service and keen prices you would expect.
It's a good six months off before we will have full production and stocks.. but if you are interested in dropping me a line and I'll forward you a little more information and register your interest.
Meanwhile, lots of things are back in stock.. we have had deliveries from India this week.
Another week and it will be May day bank holiday weekend. Are you stocked up and ready to rock and roll?
Check our mad spring deals below.
So until next week.
Take care
David
