1. BACK TO EARTH
Concepts that sound great to your internal stakeholders may not resonate in a crowded marketplace. Competition is fierce. You will be compared to the major players in your category. Conducting RESEARCH in the target market will help inform a strategy and give you a better chance of succeeding in the real world.
2. GAIN AN OUTSIDE PERSPECTIVE
Many of the best ideas are conceived with input from a variety of sources. Looking at what other initiatives are working in other categories can be incredibly helpful. You may be the expert in your business or market segment, but gaining a fresh perspective can infuse your outreach with insight and enthusiasm.
2. I AM LEGEND
One of the intrinsic goals of research is to uncover something about your company or your offerings that’s truly unique and separates you from your competitors. Without adequate research your Eureka moment could become a “me too” message. Once you see what is out there and find your Unique Selling Proposition (USP) you will have the basis from which to build a truly authentic and memorable brand.
4. KNOWLEDGE ROCKS
Given the enormous costs associated with launching a new product or brand, appropriate research prior to fully investing in your idea can reduce the risk of costly mistakes. Colossal failures like the Edsel and New Coke may not have been saved by research but corporate hubris can often be tempered by cold, hard facts.
5. SUCH A TEASE
Testing the waters by releasing a limited amount of information in advance of a brand or product launch yields information that can be used to course correct or accelerate development. You’ll get a glimpse into how the market might respond that can be used to generate advanced interest or enthusiasm among the target demographic, months before your idea comes to market.
Strategic RESEARCH can give you the insight needed to determine if your initiatives have the potential to succeed in a crowded marketplace. It can also uncover new opportunities to further define and clarify your initial ideas.
Once the research has been completed, we distill our findings into valuable insights that form a foundation for an authentic, honest brand that’s based on reality. The 4-step process we use is called The IDEA Method. It’s a time-tested methodology for success that leads to the greatest possible reward: A customer who’s emotionally connected to your brand.
