A long time ago an eyecare colleague gave me some great advice that I have used every since;

Can this advice help you in your eyecare business?

Absolutely...the consumer has changed and you must change and adapt to their new mindset and buying behaviors. To thrive you and your team must become "trusted eyecare providers and resources" to the ever changing customer. Take time to train your employees or yourself to become "eyecare experts". Understand consumer challenges and frustrations with buying eyewear and finding a good eyecare professional. Last, do something or offer something different than your competitor down the street. You don't have to be the cheapest but you do have to be the best to win business today!