Think you’re a free thinker? Think again. Brands are influencing your decisions. This month, we explore Fear.
Fear is a way brands influence you. It’s a feeling induced by a perceived danger— either real or imaginary. The resulting response is anxiety, which triggers a behavioral reaction, such as fleeing, fighting, or hiding to protect yourself from the anticipated threat to your safety.
Being “ready” is how to prevent fears from controlling you. That state of readiness comes from disciplined training to build mental and physical strength.
The Rewire Project in Santa Monica, CA is an advanced fitness and adventure studio that helps people get to that state of readiness. Founder Tony Molina shares his thoughts on how fear keeps you in the brand.
Watch the new video: FEAR.
Shot on location at The Rewire Project.
IN THE BRAND is a new collection of videos and essays by Jamie Schwartzman that explore the psychology of effective branding.
Special thanks to
* The Rewire Project