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Sapphire Coast - Tourism Newsletter December 2018

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Merry Christmas All,
As you know too well, summer is a time to work hard and earn fast in what is still, very much, a two-speed tourism economy. At SCDM we understand it will be back to business in a flash after a quick indulgence with family and friends in your own backyard. Some moan at the traffic whilst we all look on gladly that our biggest fans are back in town and there is some action in the tills.
In the 6 months since the change of the tourism contract we have been super busy, and plan to stay that way to support the most important part of the Tourism economy, the industry.
Since July 1 some of the highlights have been;
* Increasing our digital and social reach in an increasingly competitive online environment.
* Hosting 7 media famils
* Hosting 160 plus industry partners at Tourism Future 2030 to network, ideate and collaborate at the forum and three days of masterclasses.
* Releasing the Experience Development Platform and Vision to revisit the important things that will drive us forward.
* Hosting 90 plus industry partners at the Merimbula networking event

We look forward to continuing the good work with you in 2019.

In this newsletter
* Cultural and Event Masterclasses open for EOIs
* Save the date for next networking event
* Make your contribution to the Experience Development Platform and Vision
* Spaces filling fast for EAT Merimbula 2019
* Spotlight on new tourism experiences
* Inbound Strategy Workshop
* Bega Valley Innovation Hub 'Business Accelerator' program now open
* DNSW grant funding now open

Anthony Osborne
Sapphire Coast Destination Marketing


Tourism Future 2030 Masterclasses continue

The opening phase of the Tourism Future 2030 program is complete with both the Forum and the subsequent masterclasses being hailed as great successes - with much learning, networking and collaboration across the board. We've still got some events to come early next year (details below) so feel free to register your interest and get involved.

▪ Cultural Tourism Workshop | TBA February 2019 Presented by South East Arts
▪ Event Development and funding | Date TBA February 2019
Cultural Tourism Workshop | TBA February 2019 Presented by South East Arts
Event Development and funding | Date TBA February 2019

Email your interest to

Bermagui Boats in Harbour Sapphire Coast NSW 11

2019 February Networking Event SAVE THE DATE

The first networking event of the new year will be held on 13th February 2019. We're heading north to Bermagui for this one and the venue will be the Bermagui Beach Hotel.

New & existing businesses will be invited to showcase their product and we'll be getting some updates from industry as well, so make sure to save the date. More details to follow in January.

draft vision

The Experience Development Platform Vision Document - have your say here

A focus on building high yield world class experiences? Developing new 'short stay' markets from the Canberra region? Preparing for Millennials? Exploiting the cruise opportunity? These and more are touch points referenced in the Sapphire Coast Experience Development Platform Vision. Industry is invited to add value and insights HERE


EAT Merimbula 2019 - Call for Stallholders!

EAT Merimbula 2019 seeks accomplished local chefs and providores for this high profile festival. As always, we want the event to showcase the best of our local produce and people in the most innovative of ways. To request an application form email EAT.

ocean to earth

Spotlight on new tourism experiences

The recent TF2030 event showed just how criticial collaboration, communication and rubbing shoulders is for tourism operators in the region. Moving forward, we'll be showcasing start up businesses as well as existing businesses with new offerings, so feel free to get in touch and let us know what's new.

This newsletter it's all about Currajong Common, a working Angora goat farm situated at Burragate. Currajong Common will be offering immersive experience for visitors including Sunday lunch featuring fresh local produce plus time to spend meeting the gorgeous goats, learning about the farming processes and generally enjoying the beautiful scenery. Click here to download the Currajong Common flyer - a classic country Sunday Lunch will be a great idea for your guests

Alluding to all that collaboration, Currajong Common is also partnering with Captain Sponge's Magical Oyster Tours to offer "Ocean to Earth". Branded as authentic experiences with primary producers, visitors will take Sponge's award winning Pambula Lake tour and then be transported to Currajong Common where they'll meet the goats, enjoy a local produce lunch and end the day at Dunblane Farm - home of the tasty Lamb! This is a really great initiative that showcases both our pristine lakes and our innovative agriculture. To download the flyer click here or to discuss further contact Lara on 6495 6452.

Merimbula Board Walk Sapphire Coast NSW 2

Destination NSW - Inbound Strategy Workshop - Merimbula

DNSW are hosting an inbound strategy workshop in Merimbula on 27th February 2019. This practical workshop is designed to provide tourism businesses, such as tours, attractions and accommodation, with the necessary steps to develop and sell export-ready tourism products to the international travel trade.
This workshop will suit businesses that have been operating for at least a year and have previously attended an Export Ready 101 workshop or watched the webcast. Get more information here.

bvih logo

Bega Valley Innovation Hub - Business accelerator programme

The newly created Bega Valley Innovation Hub has announced their business accelerator programme, offering a unique developed formula that up-skills and empowers businesses to take an idea from its earliest spark and nurture it into a strong, sustainable business in record time.

They will be choosing the most promising startups from our community to enter a three-month collaborative sprint. The 12 week program will run from March to June (with an Easter Break) and is designed to better prepare startups, scale ups and existing businesses for customer engagement with customers and investors, and for sustainable long term growth. For more information, visit their website here.


Emergency Management Factsheet for Tourism Operators.

An Emergency Management Factsheet has been created for tourism operators in the region. Our local environment can pose a challenge in times of natural disaster and this fact sheet has been developed to provide basic information to raise individual emergency management knowledge and details of the relevant agencies that offer support to the community.

We've loaded the PDF on the industry page of the Sapphire Coast website and you can click here for the link. We encourage you to take the time to read the document.


Regional Event Flagship Program - Incubator Fund applications closing soon

Just a reminder that the NSW Government & Destination NSW has advised that Round 2 funding for both the Incubator and Flagship Event Funds is still open but closing Sunday 13 January 2019. This is a great opportunity for regional events that will take place July – December 2019.
For more information and to lodge an application, click here to visit the Destination NSW Regional Flagship Events Program Page. More information on the grant can be found here or by contacting Marlo Perry at DSNSW on


Don't forget upcoming events in the region

Feel free to publicise these events on your own sites and amplify the promotion.

Christmas Folk with James Crabb & Kate Bourke, Four Winds Windsong Pavillion - Dec 15th
Racing at Sapphire Coast Turf Club - Dec 26th & Jan 2nd 2019
Tathra Pig Day Out - Tathra Country Club - December 31st
Merimbula Fireworks Extravaganza - Merimbula - December 31st
Tathra Wharf to Waves - Tathra Wharf - January 19th & 20th 2019
Bermagui Blue Water Classic - Bermagui - Jan 26th to Jan 28th 2019


Must reads and subscribes for industry

Keep on top of local tourism and digital marketing with these newsletter subscriptions
Visit NSW insights
Tourism Australia News
Think with Google

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Sapphire Coast Destination Marketing
PO Box 463 Pambula 2549
02 8091 4124

Amanda Heather
Tourism Officer
0407 191 142

Anthony Osborne
Managing Director
0428 243 539

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