Get the Concrete Look Without Mess and Expense of Real Concrete

Over the years, wall finish trends have come and gone, and one of the latest to gain popularity is the modern and industrial look of concrete. It’s highly desired for both commercial and residential spaces — but what about the mess and high cost typically associated with concrete pours?

It’s easy to eliminate both of those challenges. You can get the look you want without the issues associated with concrete by using a custom plaster like American Clay. It’s a fraction of the cost of concrete and much easier and quicker to work with; a talented professional can finish a 400-square-foot wall in one day.

People love the look of faux concrete, something that’s reflected in the fact that it was the #1 requested finish in 2015. Margarette Johannes of Avant Palette, which offers custom wall finishes, murals, and painting in San Diego, Hawaii, and Vail, says more and more of her clients are requesting this cost-effective wall treatment, and they’re thrilled with the results.

“M.J. and her team knocked it out of the park with the concrete faux finish in my living room,” said client, Greg Cummings. “Foremost, the clay has the same feel and texture as real concrete. I was thrilled to sidestep the total mess casting real concrete requires. The clay's earthy feel brings a certain energy to the room, and the subtle mica flakes give it a texture that causes all my guests to ask, ‘what exactly did you do with this wall and who did it? It looks amazing!’ In addition, the work was finished quickly, as to not interfere with my busy schedule of entertaining, but enough time was taken to ensure not one detail of fine craftsmanship was missed.”

Is there a downside to using faux concrete rather than the real thing? Not really, with the exception being that real concrete will last longer than the faux version, which has the durability of plaster. No one seems to mind that, and why should they? Most walls don’t demand the strength of concrete; it’s the look people want, and now they can easily get it.

Contact Avant Palette at 877-651-8495 if you’d like to explore how to achieve the look of concrete in your home or business without the mess and expense. Work samples are available at www.avant-palette.com.