Industry-Leading Training on:Strategic Marketing Management for Business Growth- September 28-30; #120,000 Why Attend? A marketing plan clarifies th

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Industry-Leading Training on:Strategic Marketing Management for Business Growth- September 28-30; #120,000

Marketing Strategy Process

Why Attend?

A marketing plan clarifies the key marketing elements of a business and maps out directions, objectives, and activities for the business and its employees. This course tackles several aspects of a company's marketing and promotion plan such as the marketing mix (the 4Ps), the evaluation of marketing opportunities, researching, analyzing and identifying target markets and developing a strategic position for the company in order to implement the strategy. The course covers everything from preparation and implementation of the marketing plan to measuring and evaluating the results of the organizational marketing efforts.

Overview

Winning in the marketplace requires managers to have an in-depth understanding of all areas of strategic marketing - from formulation to execution of strategies. A firm's adeptness in understanding markets and creating, capturing and sustaining unassailable customer value determines its growth and sustainability. Strategic Marketing Management offers a solid grounding in marketing management and strategies, equipping participants to enhance the profitability and position of their companies/brands, despite continuous change in the markets, competition and technologies. This course will take you from basic to advanced strategy formulation and competitive positioning required to dominate your market.

Course Objectives

By the end of the course, participants will be able to:
* Apply a logical step-by-step process to produce a sound marketing plan
* Devise a marketing plan that builds on marketing audit findings
* Use marketing audit findings to identify effective strategies and tactics
* Develop the components of the strategic marketing plan
* Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Target Audience

General managers, marketing managers, product and sales managers will find excellent value in attending. Market researchers, planning managers, and other practicing managers associated with the development of marketing plans, will also significantly benefit from the course.

Target Competencies

Micro and macro analysis
Setting marketing mix
Devising 'SMART' goals
Blue ocean strategies
Managing business portfolio
Producing a Boston Consulting Group matrix
Structuring a marketing plan

Key Coverage Areas

▪ Marketing for Non-Professional Marketers: Understanding Marketing Concept
▪ Marketing Planning
▪ The Marketing Environment & Competitors Analysis
▪ Strategic Marketing Model
▪ Consumer Buying Behavior
▪ Strategic Development
▪ Strategic Brand Management & Positioning
▪ Product/Service Decision & Management
▪ Pricing Decision & Strategies
▪ Channel and Distribution Tactics/Designing and Managing Channels
▪ Planning & Implementing Effective Promotion
▪ Implementing Marketing Programmes & Strategies.
▪ Strategic Brand Management Planning & Implementation
▪ Strategic/Key Account Management Strategies
▪ Applying Customer Lifetime Value to Strategy Formulation
▪ Brand Evolution: Building, Monitoring and Using Brand Equity
▪ Customer and Competitor Analysis
▪ Product Life Cycle and Marketing Evolution
▪ Strategic Marketing: Segmentation, Targeting and Positioning

Our Training is a Pre-registration event, you need to register ONLINE to reserve your seat and then pay the course fee into our GTBank account details as follows: McTimothy Associates: 0125042720 Register HERE NOW.

▪ Venue: Capital Building: 332 Ikorodu Road, Anthony Village/Maryland, Lagos.
▪ Course Fees: =N=90,000.00
▪ Payment Terms: All payment (cheques/cash deposit) are to be made in favor of: McTimothy Associates; GTBank Account number- 0125042720
▪ Group Registration of 3-5 participants attracts discount of 5%.
▪ Payment covers: Course fee, Comprehensive Training Materials, Tea break, Lunch, & Certificate.

Our Sincere Appreciation to Participants from the following Organisations who have attended our Programs:

Great Nigeria Insurance Plc, Matrix Energy Ltd, Cummins West Africa, Cash Craft Asset Management, FAN Milk Plc, Phase 3 Telecoms, FUN Science world, PowerGen Ltd, Premier Paints plc, Swiss Biostadt, Voda Paints, Propertymart Real Estate, Grand Oak Ltd, PHCN Plc, Spectrum Innovation Tech Ltd, Merc & Brands Ltd, Geobi Nigeria Ltd, Etisalat Nigeria, Unilever Nigeria, ,Safetymart Ltd, Fibrecom Limited, Aframero Ltd,First System Refinishes Ltd, Connect Nigeria, Cneico Nigeria Ltd, Portland Paints & Products Plc, Oak Interlink Company Ltd, Equipment Hall Ltd, Trivest Technologies, Whispering Palms, Artscape Limited, Hiqos Technology Ltd. Fursa Group, Revilo Aerospace Ltd, Royal Roots Communications ltd, Affordable Cars Ltd, Total Health Trust Ltd,Vital Solutions, Nexans Kabelmetal Nig. Plc, Partnership Investment Co. Plc, Fun Science World, Atlantic Waste & Power System, Taland Place Hotels, Cenouxs Logistics Ltd, FedEx, FanMilk Plc, Symbolic Technology Nig. Ltd, Corona School Trust, Nochies Industries Ltd, Signal Alliance, Well Spring University, SystemSpec Ltd, Starcom Media, Mama Cass Restaurants, First Bank, Enterprise Development Centre (EDC), Delta Afrik Engineering, among others.

Help Desk

For further registration enquiries kindly call Customer Associates on: 01- 4534754, 07034854045, 08125771958, 08150425712. or send nomination request to: training@mctimothyassociates.com

2016 Training Calendar

Our 2016 Training Calendar is available for download to help prepare you/your staff for training/development. You can DOWNLOAD THE CALENDAR HERE NOW

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