Dear small business owner, July is often a quiet month for business. The kids are out of school, many people take vacation; so it’s a good time to lo

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Dear small business owner,

July is often a quiet month for business. The kids are out of school, many people take vacation; so it’s a good time to look at your technology. In this newsletter I’ll discuss how to select, orchestrate and execute technological solutions that best suit your business.

Here we go.


Orchestration - Putting it all together

The shift to software as service is a great boon for small businesses. Cloud computing has drastically reduced the time it takes to build a specialized business system.

Software that used to take programmers hundreds of hours to code can now be delivered in a few days or even hours in a cloud computing environment. The main benefits to small businesses are the substantial cost savings and reduced time to market. The cloud helps businesses take control of their technology and build amazing sales, marketing and operational systems about 10 times faster and less expensively. Using the cloud, your data and systems are secure and available
anywhere, anytime on any device.

Here are seven reasons to chose a cloud-based software:

1. Innovative - If you can dream it, you can build it.
2. Productive - Created with non-technical users in mind, and mobile friendly.
3. Secure and Trustworthy - Designed by security experts.
4. Scalable - Infrastructure enables instant growth.
5. Collaborative - Teams can easily work together on documents and projects.
6. Interoperable - Orchestrate solutions without coding.
7. Affordable - Subscription-based model allows you to try before you buy.

Once you’ve decided on cloud-based software, here are a few things to consider:

Integration: Chose software that works with the other systems you are using. For example, a Formstack form can be integrated easily into your WordPress website, and FreshBooks cloud accounting works with multiple online payment systems to collect invoices electronically from your customers.

Fit: Make sure the software matches your needs. What do you need the software to do? The price is usually a good indicator of fit. Simpler software has lower pricing and more expensive software is generally designed with more customization capability.

Scalability: Are there multiple plan levels, so that you can chose the right level and price for your business? You may want to upgrade or downgrade depending on your business needs. It is important to have that flexibility.

Support: Getting through the initial learning curve can be time consuming. A responsive customer support team and knowledge base will be invaluable if you get stuck.

Metrics: Consider the reporting capabilities in the software. Measuring your outcomes will tell you what you need to adjust and if the software is a good fit for what you are trying to accomplish.

Next Month - Measurement

General Announcements

NewPath's New Support System

Now you can search all the help content of our supported cloud software applications and systems. You can search our FAQs and several knowledge databases to get the answers you need. You can also check the uptime status of any of our recommended cloud solutions or ask NewPath staff a question with 1 click of a button. Want a visual answer to a question? You can search for screen shots that may give you that quick answer you need.

Using Google Custom Search Engine we are able to approximate searching for answers in more than 10 different content repositories including getting answers on common HTML/CSS/Javascript questions.

Mad Mimi & New Gmail Changes

Gmail has announced some upcoming changes to their email sending policy. If you have used a or email address in the "from" address before while using Mad Mimi, this new policy may affect you directly.

As always you can get in touch with NewPath Consulting under the "Support" tab if you need help or have any questions.


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WordPress Toronto North Edition Meetup

This is a meetup for WordPress users to share and learn from each other. Tell us about your last WordPress project, completed or in progress. What surprised you? What delighted you? What made your hair go grey?

This month's event is sponsored by Napkin Marketing. In order to maintain the cost of upkeep we ask for a $5 donation to each event. This money will be used to pay for meeting space rental and/or refreshments at each event.

Monday, July 18, 2016
3:00 PM to 5:00 PM

4646 Dufferin St,
Suite 6
North York, ON M3H 5S4, Canada
Sloan Partners Entrance

WordCamp Toronto 2016

Keep on the lookout for the two day WordCamp event this August! WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other.

NewPath Consulting will also be presenting at WordCamp Toronto 2016. More details on this will be available soon on our events calendar.

August 6th from 8am to 6pm
Sunday, August 7th from 10am to 5pm
After party: August 6th from 7pm to midnight

Ted Rogers School of Business-Ryerson University
55 Dundas St W, Toronto,
ON M5G 2C3, Canada


Wishing you continued business success.

bio Alex Sirota 04a 320x180 c

Alex Sirota
Director, NewPath Consulting
(888) 781-2539

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