Two important points before I close.
1.
I cannot emphasize this enough: Taboola is not the problem here, you are.
Just as PowerPoint does not suck, you do... Taboola is simply a platform. The fact that it is being used to drive brand destruction, cause user experience deterioration (or harm), and not address the actual business problems you have is all on you.
Can Taboola be used for user-positive AND business-positive purposes? Their site outlines some ideas, I encourage you to visit it.
If you permit me a moment of liberty, I want to use Taboola as a mnemonic...
2.
I would have failed to inspire you through this newsletter if you don't see all the other Taboolaing that your company is executing.
(Taboolaing: Making short-term tradeoffs for long-term business loss.)
When your company sends unsolicited emails to your users, you are Taboolaing.
When you decide to hide your call center phone number, you are Taboolaing.
When you make borderline misleading claims in your ads, you are Taboolaing.
When you keep the package size the same but now put less cereal in it hoping no one will notice, you are Taboolaing.
When your internal company politics means non-performing executives retain good-sized teams, you are Taboolaing.
When people who speak the truth, with data, are mowed down because the truth is inconvenient, you are Taboolaing.
When you put the company first and the user nineteenth, you are Taboolaing.
When you send a deceptive PR story to all TV stations and they unquestioningly play that story to amplify the borderline truth, you are Taboolaing.
When you... Et al.
You catch my drift.
The central example in this newsletter is just that, an example. The implications of that example are everywhere in your company. I hope this sharpens your ability to see them.