Digital Update
Nature walks, markets/produce and information about our region were the stand-out content for 2016.
Visits to nature walks content grew by 286%, with town & nature walks content combined growing by 172% to 7k on www.sapphirecoast.com.au
Markets were a steady performer, growing from 6k to 15k (136%), and information on the region had 3k hits (a 316% rise).
Overall 2016 saw 19% jump in web traffic to sapphirecoast.com.au, following a 17% rise in 2015. Facebook continues to be our biggest referral point, with 17k page views generated by shared content and web links in our bio.
Around 12% of our overall web traffic comes via referrals from social media, other Sapphire Coast Tourism websites and our partners and operators. if you would like to add a link from your website to ours, please email Sarah Chenhall for more information.
Key stats for 6 months ending December 30 2016
436,357 Web asset page views
161,717 Unique web visitors
97,613 Social engagements
1,528,991 people reached on Facebook
Hashtag use on Instagram
13,185 #sapphirecoast
10,949 #unspoilt
221 #canberrascoast
Best organic post for the summer:
A fan pic of Merimbula Boardwalk hit the mark for beauty and a desirable destination.
31k people were reached on the Sapphire Coast NSW Facebook page, and the post was also shared by Tourism Australia on Twitter, Instagram and the French Twitter account.
AND make sure you are mobile friendly...