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April 2018

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AmyJuers

Spring is a great time for a fresh look, at home and at work. At Edge we are busy helping clients in the legal and accounting channels build their brands, communicate strategic M&A, and prepare for product launches. We often become an integral part of the client's marketing team, taking on a broad spectrum of services.

We also understand, though, that budgets come in all sizes, and sometimes you just need help with a re-branding effort, a website design, or a social media launch. We can make an impact quickly on a short-term engagement because we are focused on your industry, and we're connected with the media, associations and events that will be important to your success.

Email me or visit the Edge website and let us know how we can help!

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Amy L. Juers, MBA
Founder and CEO
Edge Marketing, Inc.

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Anyone with a child, or anyone who has ever spent an extended amount of time with one, can probably relate to the following conversation I recently had with my six-year-old son, James:

“Mom, you lied to me!”

“No, I didn’t lie; I was mistaken.”

“Actually, Mom, it’s ‘mistaking.’”

To my first-grader, as is so often the case for full-grown adults, James thought he knew best. He thought that a rule he knew to be true (that we say “-ing,” not “-in’”) applied in all situations.

We like to consider ourselves experts in our respective fields. We like to think that we’ve got a proverbial handle on the needs of our clients and colleagues and how to meet and exceed those expectations.

So what happens when you’re faced with a “mistaking” moment?

Read the article

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About the Author
Tanya Amyote is a Marketing Assistant, database and Excel guru, and token Canadian at Edge. Tanya possesses a strong work ethic, impeccable communication skills, and a can-do attitude.

Tanya is an outspoken advocate for awareness of Osteogenesis Imperfecta (brittle bone disease), which
she and her son both have. She is an avid reader, musician, and amateur photographer. In addition to their young son James, Tanya and husband Bryan have two rescue dogs, a senior pug named Harley anda small Heinz 57 named Luna.

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According to Paul Schoemaker, the research director for the Mack Center for Technological Innovation at the University of Pennsylvania’s Wharton School and co-author of the forthcoming Brilliant Mistakes, most people tend to overreact to their slip-ups. As a result, they may be tempted to hide their mistakes, or even worse, continue down paths that have proven unproductive. This “sunk cost fallacy” can be dangerous and expensive.

(Source: "You've Made a Mistake. Now What?", by Amy Gallo. Harvard Business Review, 2010)

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