Later today, I'm making a special offer available only to you Friend.
It's based in this brilliant strategy that you can help any for-cause organization you want to support with your influence. I'm using it to help Chris Strub this week.
(for-cause = non-profit in Max!Speak)
Specifically, it comes from your high school biology class.
Remember studying symbiosis?
Quick recap: 3 types.
Mutualism - Both parties benefit from working together. (i.e. think birds eating pesky flies on lions and rhinos. Win-Win.)
Commensalism - Symbiont benefits while the host is barely hurt. (i.e. Orchids that grow on trees, and feed off the tree. Win-Harm.)
Parasitism - Only the symbiont benefits while the host dies. (i.e. tapeworms. Win-Die.)
Reading this may show you how you relate to others in your life and business, but today we're only talking about mutualism.
Win-Win relationships that you can propose/offer.
Here's how. Incentives and urgency build the necessary commitment to earn an opportunity. Use them with your list awesomely to multiply your sales with each message.
When it's time to earn donations, you will use it to multiply donations per email sent.
How?
If you're the for-cause organizer, take the partnership you built using the method I outlined yesterday.
Propose that they choose a highly coveted, sought after and/or discontinued product/service and offer it for free.
(Must be something they're willing to offer without feeling burnt, otherwise, you'll become a parasite.)
Here's the catch with their offer, the people who want it free, MUST prove they made a donation to your cause.
Yup, they gotta pay-to-play.
Simply ask that they send a copy of their donation receipt and grant them access to the offer you made.
It's that simple to be a mutualist symbiont with an influential host.
Of course, you can make it more sophisticated than that, but this is good enough to make your mark.
Chris Strub was the influential host during his national road trip. He put his global audience in front of 50+ organizations earning them donations, local and national media attention, and continued consulting support.
It's a good thing that one man did without being asked.
He also didn't ask me to take a week off launching my new premium offering, and instead, highlight him by sharing my best tips, tactics and strategies for helping for-cause orgs.
So join me in doing something small and buy his book to pay-the-goodwill-forward.
P.P.S. What questions do you have that you need answered on the topic of doing charity work without burning out?
My approach is what I used to do, but I no longer offer as a service. So I'm happy to share as much as I can between now and Friday at Midnight. Reply so I can help you where you are, and write about it for other readers.
