Dear small business owner,

As the snow started to fall and the temperatures dipped below zero Celsius, my thoughts turn to family get-togethers, reunions and good books. Scott Bradlee's "Outside the Jukebox" is a marvelous story of a self-made musician who found that the secret to his success includes art and people. Read our unusual book review of "Outside the Jukebox" on our website.

I am delighted to bring you the December 2019 edition (#72) of the monthly NewPath Consulting newsletter.

If you run an association, clubs or know any small business customers please send me a quick email. Or just sign up for a free trial of Wild Apricot. You won't be sorry! And of course I welcome your questions or comments.

Yours in the clouds,

This article by NewPath describes how easy it is to setup an event that tracks all file downloads from a Wild Apricot website, with Google Tag Manager. Google Tag Manager enables a website administrator to setup 'tags' which enable tracking of just about any event on a website including clicking on a file download, or clicking a Pay Online button on an event registration.