If you’ve been natural for longer than 2 hours, we're sure your bathroom sink resembles the natural hair aisle in Target. A few products are there because your natural haired friend told you they were awesome, some are there because a celeb status YouTuber said it was her holy grail product, and some are there because you were standing on the Target aisle with your head spinning and grabbed the product with the prettiest packaging.
STOP! Curls don’t come in a bottle.
That curling custard is not going to give you curls when you have kinks. That thick shea butter shampoo will suck if you have thin, fine hair. That conditioner with the 100% natural juices and berries will not be your savior if you have dry/damaged hair. A product is only as good as the hair it’s being applied to. To be effective a product must be formulated to address what your real natural hair concerns are.
It’s time to get real about what’s really growing out of our scalps.
Not the 3C, 4A, 4B madness of hair typing. We're talking about your length, thickness, porosity, elasticity, hydration level, prior chemical processes, current medicines being taken, hormonal/pregnancy state, and so many other factors.
Care for, treat well, and love your real hair.
Whether you’re transitioning, newly chopped, or been a curly + natural girl forever, one thing’s for sure, the secret to great hair is understanding what you're working with.