Easter greetings, from Yiwu China.
Last week I was telling you about a Check-Up in China, you can read about it here.
This Easter I will be traveling back to the UK.. so next week's news will be from AW HQ.
Yes.. Easter is a time for rest, reflection, and renewal. But we folk in the gift trade can add an extra "R".. Retailing. So I hope that you are busy and doing a roaring trade but also hope you have time for the other three "R's" as well... and trust you have some time to unwind and relax with family and friends.
Actually, it's a good time to look forward, renewal ie make plans to figure the next seasons' trends.
But how do you predict what will sell this coming summer? How do know what to go with?
Is it a devil's own job ugh?
Well here's my AW Easter Tips on predicting the future...
Three ways you can be the trendiest gift retailer in town.
1.Check out google trends.. have you tried it? www.google.com/trends type in things like "Flamingo Gifts" or "Angel Gifts" and you may be surprised at the results.. it shows you what people are searching for and if the trend is on the up, or fizzling out.
2.Colours.. every year a new batch of colours just feel right and are the hot fashion. Do you blend or do you clash? Pantone the colour specialist company produce trend reports, but wow they charge big money for it. But there are other websites that give you idea's for trends in colours..colourlovers.com/trends is a cool one. Get a feel for the coming colours and you can focus on colour ranges that fit your shop and style and be on trend.
3.Listen to your customers. Everyone is constantly influenced by things around them, we all have common influences.. popular TV or music for example. See what people are looking for. My guess is that British things, Vintage things, Personalized gifts.. we have great customers (that's you!) who are always sending me ideas.... thank you! Keep them coming :) - so likewise listen to your customers.
and finally, if that all fails you can always try our crystal balls (a predictably good selling line).
Anyway, it's Easter.. so all the best Easter wishes to you all. Wishing you a chocolate filled, spring-like, bouncy weekend!
We have prepared some super Spring deals for you to take advantage of over the Easter weekend..