Invitation to participate in 'Off Peak Summer' promotion
"More elbow room, better rates and easier experiences are all a benefit of off peak travel. And you can get all that on the Sapphire Coast in Summer!"
That's the message behind a new campaign, to go live next week, promoting Sapphire Coast as a great summer destination. Early to mid-December offers the same summer experience as peak season, except for two major things - the crowds and the cost.
Industry feedback identified November & pre xmas December as a period of significant capacity, so this campaign has been developed to bring more people into region during this lull.
Your business is invited to participate in the promotion
The digital campaign will drive potential visitors to sapphire coast landing pages housing our amazing destination images and video. Participating businesses will have exclusive listings during the campaign.
The objectives of the campaign are;
▪ Drive traffic to www.sapphirecoast.com.au
▪ Generate leads to participating business websites
▪ Build awareness of the destination and participating businesses
▪ Increase visitor nights in December
Participation is simple;
▪ A contribution of $200 from participating businesses will make up the media funds.
▪ 100% of those funds will be spent on media for the promotion.
▪ Sapphire Coast Tourism will manage the campaign and fund all production.
▪ Campaign partners will have exclusivity on the campaign accommodation, landing pages and all promotional material throughout the period.