Invitation to participate in 'Off Peak Summer' promotion "More elbow room, better rates and easier experiences are all a benefit of off peak travel.

2016 Off peak Summer - Beach Walker FB

Invitation to participate in 'Off Peak Summer' promotion

"More elbow room, better rates and easier experiences are all a benefit of off peak travel. And you can get all that on the Sapphire Coast in Summer!"

That's the message behind a new campaign, to go live next week, promoting Sapphire Coast as a great summer destination. Early to mid-December offers the same summer experience as peak season, except for two major things - the crowds and the cost.

Industry feedback identified November & pre xmas December as a period of significant capacity, so this campaign has been developed to bring more people into region during this lull.

Your business is invited to participate in the promotion

The digital campaign will drive potential visitors to sapphire coast landing pages housing our amazing destination images and video. Participating businesses will have exclusive listings during the campaign.

The objectives of the campaign are;

Drive traffic to www.sapphirecoast.com.au
Generate leads to participating business websites
Build awareness of the destination and participating businesses
Increase visitor nights in December

Participation is simple;

A contribution of $200 from participating businesses will make up the media funds.
100% of those funds will be spent on media for the promotion.
Sapphire Coast Tourism will manage the campaign and fund all production.
Campaign partners will have exclusivity on the campaign accommodation, landing pages and all promotional material throughout the period.

To participate simply send an email to sapphirecoasttourism@sapphirecoast.com.au confirming your involvement. More details will be provided to participants when the campaign launches. Send any enquiries to the same address or call 02 6495 7031

The offer to participate closes November 12

Sapphire Coast Tourism Ltd
PO Box 89 Merimbula 2549
02 6495 7031

Executive Officer
Anthony Osborne
aosborne@sapphirecoast.com.au

Digital and Publicity Co-ordinator
Sarah Chenhall
schenhall@sapphirecoast.com.au

Industry Coordinator and Cruise Manager
Natalie Godward
cruise@sapphirecoast.com.au

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