Experience Matters! The experience a consumer has in your eyecare business matters more than it ever has. Word of mouth is still the number one way c

         
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The customer experience is the next ocmpetitive

Experience Matters!

The experience a consumer has in your eyecare business matters more than it ever has. Word of mouth is still the number one way consumers find your business and that solely relies on giving them something extraordinary to talk about.

Why then do we struggle to offer a "different" or "unique" experience? Why...because it's hard work to think up a completely new way of doing things and then try to implement it in your office. Most of us don't like change especially when it sounds like additional work.

So how then do we separate ourselves from our competitor down the street?

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Review Everything!

To change our service experience we need to start by taking a good look at our processes, policies and touch points a consumer goes through while in our business.

1. Go through your business like a customer would
2. Have your business mystery shopped
3. Talk to your customer...conduct a satisfaction survey
4. Talk to your staff...ask them what they would do to improve the experience for a customer
5. Study businesses known for exceptional customer experiences
6. With your team create a strategy and action plan to deliver better experiences starting tomorrow!

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Our 5 Rules For Great Eyecare Service!

1. Team commitment to delivering amazing service to each and every customer
2. Never leave a customer waiting without assistance or acknowledgement
3. Always deliver on what you promise
4. Treat customers the way you would want to be treated
5. Always improve - get faster, more knowledgeable, add technology and find ways to be just a little better than yesterday!

Getting better and more innovative is not an option if you want to stay competitive and thriving in our fast, changing industry.

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Stay tuned for some exciting announcements
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