Experience Matters!
The experience a consumer has in your eyecare business matters more than it ever has. Word of mouth is still the number one way consumers find your business and that solely relies on giving them something extraordinary to talk about.
Why then do we struggle to offer a "different" or "unique" experience? Why...because it's hard work to think up a completely new way of doing things and then try to implement it in your office. Most of us don't like change especially when it sounds like additional work.
So how then do we separate ourselves from our competitor down the street?