Invitation to participate in 2017 'Off Peak Summer' promotion
In 2016 our local industry clearly identified pre-xmas December as a low period, but one with significant appeal. To address this challenge 30 industry members joined forces with Sapphire Coast Tourism to present the 2016 'Off Peak Summer' campaign.
The campaign targeted visitors from regional NSW, ACT and Victoria with an investment in digital marketing. The key messages were built on the insight that early to mid-December offers the same awesome summer experience as peak season, except for two major things - the crowds and the cost.
Some key 2016 campaign results were;
OVERALL CAMPAIGN IMPACT
* Leads to campaign participants: 1864
* Unique clicks to campaign content: 5583
MEDIA SUMMARY
* 13 Facebook ads
* 4 Youtube ads
* 3 EDM database campaigns
* 2674 clicks to campaign content
* 24,308 engagement with advertising
* 4882 views of EDM's
* 7800 you tube views
* 64,480 people reached because their friends engaged with an ad
* 138,334 reach overall
Our strategy is to grow this initiative into a significant annual collaborative campaign!
Your business is now invited to participate in the 2017 campaign
The campaign will drive potential visitors to landing pages at www.sapphirecoast.com.au where they'll be inspired by our amazing destination images and video, and enticed to browse your accommodation and experiences.
Participating businesses will have exclusive listings on sapphirecoast.com.au during the campaign period.
The objectives of the campaign are;
▪ Drive traffic to www.sapphirecoast.com.au
▪ Generate leads to participating business websites
▪ Build awareness of the destination and participating businesses
▪ Increase visitor nights in December
| ▪ | Drive traffic to www.sapphirecoast.com.au |
| ▪ | Generate leads to participating business websites |
| ▪ | Build awareness of the destination and participating businesses |
| ▪ | Increase visitor nights in December |
Participation is simple;
▪ A contribution of $200 (plus GST) from participating businesses will make up the media funds.
▪ 100% of those funds will be spent on media for the promotion.
▪ Sapphire Coast Tourism will manage the campaign and fund all production.
▪ Campaign partners will have exclusivity on the all campaign, accommodation, landing pages and all promotional material throughout the period.
| ▪ | A contribution of $200 (plus GST) from participating businesses will make up the media funds. |
| ▪ | 100% of those funds will be spent on media for the promotion. |
| ▪ | Sapphire Coast Tourism will manage the campaign and fund all production. |
| ▪ | Campaign partners will have exclusivity on the all campaign, accommodation, landing pages and all promotional material throughout the period. |
