Hello ,
Do you know what Macrame is?
OMG! It's the last day of November. It's really here. It's CHRISTMAS!
Happy Christmas everyone :) I hope all your bells are jing jing.. jingling.
Last week I was telling you about Mass Hysteria and bugs in the human brain.. You can read about it here.
Taking about mass hysteria I'm so excited that a container came from Indonesia yesterday.. with fresh stock for Spring on it.
Well yes it's true, I always get excited when containers arrive with new product lines on them.. and especially from Indonesia.
Yes I know it's only just Christmas, how can you mention the "S" word right now? Because - it always plays to plan ahead, and right on plan, we have stock arriving ready for spring 2019...
SPRING 2019.. now is the time to start thinking ahead.
Macrame is it the next BIG thing?
Certainly in India, China and Indonesia lots of companies were gearing up for big demand, during the year it was a topic of conversation at many international trade shows.
One wholesaler from Australia told me that macrame was their number one best selling line this summer. After that I started to pay attention.
Artisan, cotton and hand-made from family business, or mass produced from mega-factories/sweatshops. You can be sure the big bargain stores on your high street have the later. In China I checked out the big factory versions, cheap, but somehow just didn't feel right.. so we opted for the artisan, Indonesian versions.
You my friend, have access to this the authentic, genuine item. Ethically sourced and produced and traded fairly, so you can join that virtuous circle.. and bring these and other products to your customers.
It's an exciting time for the independent retailers right now, as the big high street stores crumble in the new retailing world, there are lots of opportunities online and offline for the nimble and authentic traders to deliver what people really want.
What do people really want..? Well obviously Macrame products :).. right? Yes and not just this.. people want to know that the food they eat is not messed around with, the soap they use doesn't contain strange things, the fragrance they use isn't secretly harming them. They just don't trust those mega-corps anymore... yes the hipsters..the independent traders will inherit the world... or at least do a roaring good business this Christmas and Spring..
At AW we were using bio-degradable bubble-wrap 15 years ago.. to pack your orders. We were the first gift-ware company to import Jute and organic cotton bags from India. We have from day one sold pure un-messed about with essential oils.
Now we are doing our best to reduce plastic, especially one use plastic from all our products, and you can be sure we will be always bringing you the best big thing.. as ethically and authentically as possible.
OK I know you are busy..
It's mad crazy busy in our warehouses, but I can promise you we are doing our level best to turn orders around, if you can plan a head a bit.. it's a good idea to order now to ensure stock for next weekend.
Have a great weekend..
David