Enjoy A Discount to the Upcoming Radio Masters Sales Summit

This will be the second year for the Radio Masters Sales Summit (RMSS) and the CBA is joining RMSS to make this year accessible and affordable. The summit will take place in Cincinnati at the Airport Marriott September 13-14, 2023.

Registration for this incredible sales learning event is normally $595. However, the CBA and RMSS have collaborated on a discount for all attending CBA members reducing registration to $395 with the CBA paying for a portion of each member’s registration. Use the link below to apply for the additional CBA member discount. Upon CBA member confirmation, you will be sent a special link to register at the reduced rate.

PRO TIP - Use the CBA's Broadcast Education & Development Scholarship to pay for all of your registration.

Register

CBA Free Legal Hotlines

If you have FCC or Colorado employment questions, the CBA offers two free hotlines.

Submit your FCC Legal questions HERE and the team at Fletcher, Heald & Hildreth LLP to get answers regarding regulatory concerns.

Submit your Colorado employment questions HERE and the team of Kutak Rock LLP will help you make HR decisions based on Colorado's employment law.

Onboarding New Sales Hires

With all the expectations on your plate, it can be challenging to create an effective onboarding program for your sales staff. That is why we have partnered with P1 Learning to provide Colorado Broadcasters with a solution to onboard and train your new sales hires. This program, called P1 Plus, will teach new sales hires everything they need to know to be successful salespeople.

There are only four P1 Plus Sessions per year. The CBA’s Broadcast Education & Development Scholarship Committee will review all submissions and select two applicants for the upcoming session (a value of $500 per trainee).

Applications for the September 18th training are due by September 8th and must be submitted by the trainee’s manager. Click below for more details and an online application.

P1 Plus Application

Free Professional Development from the RAB

Through the Radio Advertising Bureau, the CBA is providing members with free RAB Professional Development Courses (RMP, CRMC & CDMC). After a member’s three free courses have been exhausted they will still have the opportunity to purchase additional courses from the CBA for $100 each (a value of $489/ea.)

RAB Professional Development courses deliver the RAB’s highly-acclaimed classes right to your sales representative’s computer, providing access to training anytime and anywhere they have internet. The RAB Professional Development Courses combine video with text, learner interaction, and online quizzes for a complete learning experience: the most relevant training available in an entertaining, easy learning format. What’s more, Sales Managers are able to monitor progress of classes and accreditation.

Apply

Keep Your CBA Membership Current

If your enjoying the benefits of LocalBroadcastSales.com, Chris Lytle or planning to apply for a Broadcast Education and Development Scholarship, be sure your membership is renewed so we can keep those membership benefits coming.

If you've never been a CBA member, give some serious consideration to supporting the association that fights to protect your industry.

Radio Application

Television Application

Associate Application

We’ve all heard it. “People are tired of webinars!” “Everyone is suffering from webinar fatigue!” LBS is here to inform you that this isn’t true! Anecdotal evidence that we see across all industries is that what people are tired of and suffering fatigue from are mediocre webinars.

CBA members love LBS webinars and they prove it every single time we host one. Attendees know that they will reliably experience high quality direction that they can put into practice right away. Members also appreciate the regular and direct access they get to broadcast experts who provide a live answer to every question that comes in.

LBS membership is free to all CBA members. Sign up today

Receive a weekly email with a training topic and link to an audio file, from Chris Lytle, to help you plan your sales meetings and training sessions. Each sales idea is immediately applicable and you'll have access to an archive of 250+ pre-planned sales meetings. Work these ideas and plans into your own meetings or simply download and send Chris’ ideas and audio to your team.

Free for CBA Members, sign up today!

Current NCSA Campaigns

NCSA messages are vital to the CBA. Keep us working for you and fulfill community ascertainment requirements with these messages.

Current NCSA Partners:
• CO Dept of Health Policy & Financing (4/1/2023 through 9/30/2023)

To download these spots click HERE.

For more information contact Shelli@ColoradoBroadcasters.org or call (720) 536-5427.

Thank you for supporting the CBA!

Judge applies Colorado’s anti-SLAPP law to defamation claims against Denver7

By Jeffrey A. Roberts, CFOIC Executive Director

A judge last week applied Colorado’s four-year-old anti-SLAPP law in tossing out defamation allegations made by a health care staffing company against reporters for Denver7 and Denver Newsbreak.

The 2019 statute established an expedited process for dismissing civil actions, known as Strategic Lawsuits Against Public Participation, targeting free expression about matters of public interest. When a libel claim fits that criterion, a court can be asked to rule on whether the plaintiff has established “a reasonable likelihood” of prevailing on the claim, potentially halting the case (although an appeal is allowed) before the expenses of the discovery process are incurred. {read more >>}

EAS Nationwide Test Scheduled for Wednesday, October 4, 2023

by Daniel Brown of Fletcher, Heald & Hildreth

The Federal Emergency Management Agency (“FEMA”) and the Federal Communications Commission (“FCC”) have announced that a nationwide test of the Emergency Alert System (“EAS”) will take place on October 4, 2023, at 2:20 pm EDT.

As we previously reported, EAS participants, with limited exceptions, should have already filed their ETRS Form 1 providing the FCC with information about their stations’ EAS equipment. Any EAS participant that must update their ETRS Form 1 to ensure its accuracy (including changes resulting from transfers of control, updates to EAS equipment or software, or as required by any revision of its State EAS Plan) must do so on or before September 15, 2023. {read more >>}