Tip of the day! You don’t have to spend a ton of time on samples! I know I’ve shared this before but here it is again!
(I know some of you love making samples- but this is real talk)
Let’s talk SAMPLES real quick. Do you need samples? Not necessarily... But can they help & benefit your business? Yes!!!
Is sample-making an INCOME PRODUCING ACTIVITY? Absolutely not. Making samples does NOT produce income. So, you should spend VERY MINIMAL time on them.
Get yourself one of these crinkle cutters (You can find one on Amazon, eBay, Bed Bath and Beyond, or a million other places) and spend 10 seconds turning one bar into 40 or more samples. Cut each cube into 3 slices of its for customers, or 5 or more if they aren’t samples for existing customers.
Customer samples- enough to warm
Random people- enough to smell
Here’s how sampling benefits your biz:
1. Introduces existing customers to a new fragrance
2. Makes customers feel valued & special because they got something “FREE”
3. Gives you an opportunity to share your business with complete strangers while out & about. It’s VITAL that they have something to SMELL.
4. Gives you a reason to get contact info & follow up.
5. Sets you apart with your Customers & provides just another reason for then to choose YOU as their Consultant.
1. | Introduces existing customers to a new fragrance |
2. | Makes customers feel valued & special because they got something “FREE” |
3. | Gives you an opportunity to share your business with complete strangers while out & about. It’s VITAL that they have something to SMELL. |
4. | Gives you a reason to get contact info & follow up. |
5. | Sets you apart with your Customers & provides just another reason for then to choose YOU as their Consultant. |
So - samples can benefit your business (ONLY IF YOU Give them AWAY + FOLLOW UP!!!!! HEAR ME: COMPLETE WASTE OF TIME & MONEY IF YOU DONT FOLLOW UP. C O M P L E T E W A S T E!!!!)
But it isn’t an income-producer directly... so do NOT spend lots of your precious time on it!