THIS MONTH AT TBOS ▪ FREE Webinar: Creating Your One-Minute Demo, Saturday, Feb. 6, 11:00-11:30 a.m. EST. To register, email Info@TheBusinessOfSingin

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THIS MONTH AT TBOS

FREE Webinar: Creating Your One-Minute Demo, Saturday, Feb. 6, 11:00-11:30 a.m. EST. To register, email Info@TheBusinessOfSinging.com with WEBINAR in the subject line.
30 Days to a Better Singing Career online workshop: Feb. 6- March 6. Register here!
Now's a great time to book a consultation or get some extra help on a special project! Email or Tweet @Ask_Erda to get started.
Be sure to check our Facebook page on Feb. 6 to find out if you won one of our fabulous web launch prizes!

In the February newsletter ...

Ask Erda Question of the Month: how many languages should be represented in my five audition arias?

Singer Service Highlight: Short Term Stow

Featured Artist: Tenor Jonathan Blalock

Mezzo With Character Archives: The Secret Lives of Singers

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ASK ERDA QUESTION OF THE MONTH

February's question comes from Croatian soprano Buga Marija Simic.

"When asked to prepare five arias for an audition, how many languages should be included (minimum)?" (Buga then clarified that this was for a YAP audition).

YAPs usually have specific requirements for what they want to hear, but if they don't, you have two wonderful choices:

1. Show your versatility and expertise by singing arias in each of the standard languages: Italian, French, German, English. If you have Czech or Russian arias that you sing well, these are great additions.
2. Do as the pros do --- don't worry about it! Sing what you sing best. We aren't all experts in every language or style, and the most important thing is to show the panel our individual artistry. You can't show yourself at your best if you're forcing yourself into someone else's mold.

Got a question for Erda? Each month I'll choose a question to highlight in this newsletter. Who knows, it could also turn into a blog post or Classical Singer article. Submit via Twitter, @Ask_Erda, or email Info@TheBusinessOfSinging.com.

Singer Service Highlight

Don't you hate schlepping your bags all over the city during audition trips? Short Term Stow, located on West 36th between 7th and 8th Avenues, will securely store your bags while you're waiting for hotel check-in or a late afternoon flight. Small items such as computer bags, briefcases, and shopping bags store for $5; suitcases for $10; with reduced rates for subsequent days. The store also offers free wi-fi, in-store IPads for customer use, and $1-per-page printing. www.shorttermstow.com

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Jonathan Blalock as Count Almaviva in The Barber of Seville.

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Becoming Santa Claus

FEATURED ARTIST: TENOR JONATHAN BLALOCK

Tenor Jonathan Blalock has got it going on. His schedule is packed with equal parts standard repertoire and contemporary works, including a number of premieres --- most recently, the title role in Mark Adamo’s Becoming Santa Claus which opened to rave reviews at Dallas Opera. He’s also all over social media, tweeting, FaceBooking, and blogging with the best of them. As self-promotion, it works because it’s genuine, deliberate but not calculated, and because Blalock expresses sincere interest in his colleagues and manages to promote himself without being self-aggrandizing. And of course, he’s got the complete package to back it up. TBOS asked him to share his thoughts on promotion, repertoire, career development, and the future of opera.

TBOS: You are one of the "tweetingest" singers I've ever seen! Do you find that social media helps your career in any tangible way? Is your use of it a deliberate part of your promotion strategy?

BLALOCK: One of my colleagues asked me when I developed Twitter skills. My sarcastic reply: “When I realized how addicted I am to validation!” I joke about it sometimes, but social media is a powerful tool all singers can and should harness. Connecting with people is what drives me on a personal and an artistic level; both Twitter and FaceBook give me the ability to communicate with other singers, producers, critics, patrons and even sometimes celebrities and political figures.

I’ve absolutely seen tangible results from social media. Conductors and directors have offered me jobs directly through FaceBook. People I haven’t ever met have attended a performance because they saw me tweet about it. One gentleman saw a tweet of mine and decided to attend his first opera. He fell in love with the art form; a simple 140-character announcement helped to cultivate another lifelong opera fan! In December one of my Twitter followers flew from CA to TX just to see our premiere.

Last year I became very interested in a podcast, and I tweeted the host to thank him for the excellent content. He invited me to be a guest on his show, and that soon led to an article featuring me in the Huffington Post. Twitter introduced me to another friend who is now spearheading a recording project we’ll be launching this year.

Even when concrete results from social media aren’t immediately evident, it’s always helpful to increase what I call your “cyber footprint.” I don’t have a very specific online strategy. In general, I try to share information that’s authentic, positive and unique. If something excites me or interests me, I’ll share it. Of course I promote my own upcoming performances, but I also love to draw attention to my friends and colleagues who are creating beautiful art.

My friend Jonathan Estabrooks (baritone) told me about an effective Twitter app called Crowdfire. This software allows you to copy followers from other users and “unfollow” anyone who isn’t following or engaging with you. It has helped me to gain around 17,000 “tweeps.” This app also allows me to send an automated message to anyone who follows me, and I use that to drive traffic to my professional FaceBook page and my YouTube channel.

TBOS: You also have a blog. Tell us about that.

BLALOCK: The lovely and talented soprano Adrienne Danrich recently told me about a wonderful book called The Artist’s Way, by Julia Cameron. One of the first assignments in this inspiring book is to write “morning pages” every day in order to release creative juices and find new artistic inspiration. Soon after I began this habit, I tried organizing my thoughts into a blog and published it on my website. At first I had no idea if anyone ever read it, but the catharsis of pouring my heart out into the page was therapeutic. Eventually Alex Stoddard asked if he could share my writing with the Classical Singer Magazine's online community. They don't pay me to write, but I'm overjoyed every time I meet a new artist who finds the blog useful in some way.

TBOS: You do a lot of new works and productions with theaters known for their innovation, like LOFTOpera and UrbanArias. Recently you've been heard in the premiere of Becoming Santa Claus, Mark Adamo's new opera, with Dallas Opera; Luna Pearl Woolf's The Pillar with the Washington Chorus, and Huang Ruo's An American Soldier with Washington National Opera --- all intermingled with more traditional roles and productions. Do you seek out new works, or is this just how it's worked out for you? What appeals to you about new works?

BLALOCK: Darren Woods gave me my first leading role at Seagle Music Colony. They were producing Adamo's Lysistrata, and I sang the role of Nico. At that time I had no idea that I would become a new music specialist, and I certainly did not predict that I would have the chance to sing the title role in Mark's Becoming Santa Claus a few years later! In my view, twenty-first century music is a great equalizer. For new music, it really doesn't matter whether or not a singer attends the most prestigious conservatories or wins the most important competitions. The most important elements for a world premiere are complete preparation, strong musicianship and fearless dramatic commitment. Of course the talent and technique must be there, but the world is already replete with beautiful voices. I started out as a pianist and then a choral conductor, so I enjoy tackling the mental and musical challenges of music written in the last 2 decades. The relationships I have built with composers, conductors and directors continue to procure new opportunities.

I still love singing Mozart and Rossini, but it's thrilling when I can help to create something new, telling stories that have never been told and singing notes that have never been sung. In new operas we're not trying to live up to an audience's preconceived notions of how it should go. In these operas, no one will compare your phrasing with Maria Callas, and nobody will argue that your cadenza wasn't as rapturous as Joan Sutherland’s. It's quite liberating actually.

TBOS: What has been the most helpful to you as a young singer in developing your career?

BLALOCK: It was difficult for me to figure out which people I could trust in this business. Unfortunately I put my faith in a few folks who didn't have my best interest at heart. Thankfully I now have a small circle of reliable friends and colleagues I can turn to whenever I'm facing a tough decision. Building this personal "board of directors" has guided me through difficult situations and spurred me to greater artistic achievements.

TBOS: What does the future of opera look like in your opinion, and how do you hope to fit into it?

BLALOCK: In 2016, bigger is NOT necessarily better. Chamber operas are all the rage for many reasons, and I think it's wonderful for singers like me who might not have the biggest, most booming voices. Performers can focus on more dramatic details and more subtle vocal shadings when they're not constantly concerned with pumping sound over a 100 piece orchestra in a huge hall. I adore grand opera too, and there will always be a place for those thrilling masterpieces of Wagner, Strauss, Verdi, etc... But in many ways, smaller operatic orchestrations take us back to our roots when singers made music in a more intimate setting.

Keep up with Jonathan at www.JonathanBlalock.com or follow him on Twitter @JonathanBlalock.

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www.incidentalcomics.com

Mezzo With Character Archives

The Secret Lives of Singers

Each month, we'll be featuring an archived article from Cindy's blog. This month's feature first appeared in November 2013, but it's just as relevant today.

One of the many things I love about my agents is that, when I tell them I want to do something, even if they think it might be difficult, the wheels start turning and they start planning how we can make it happen. And just such a thing happened in our strategy meeting earlier this week.

As part of our discussion, the subject of my very public writing and its possible effects on my singing career came up. (I raised it). My agents sometimes retweet my posts, so they are not at all against my writing or its content; but there's no question that the mere fact that I write my personal, unpaid blog and a column for Classical Singer Magazine colors the way some people in the business see me, especially if they have never heard me sing or seen me perform. I'm not famous but I am certainly well-established. It seems unlikely that someone who wasn't serious or able would be able to say that about their career.

The issue is not so much publicly expressing admittedly strong opinions; it's the mere fact that a professional singer with respected and sought-after management (if I say it as shouldn't) dares to do anything publicly other than sing. There's a prejudice against this in the industry; an idea that, unless you're near the end of a very successful international career, you really shouldn't be doing anything professionally other than singing and maybe teaching a few lessons or giving a few master classes here and there. Somehow, if you aren't singing ALL THE TIME you aren't serious, or successful, or something. Producers aren't the only ones guilty of this belief; we singers spend a lot of time aggrandizing our workload for the benefit of colleagues, as well.

And so what happens is that singers lie. We feed the illusion to the general public, to the producing organizations, to the agents, to each other, and even, in a way, to ourselves. When it comes to putting on our singing faces, we're all supposed to pretend that these other lives do not exist.

Anyone in the entertainment industry has had, at some point, a day job; and I would venture to say that the vast majority of performers regularly engage in a variety of activities to make ends meet. Years ago, when I was in Phantom of the Opera out in LA, our orchestra musicians spent their days teaching or playing studio gigs, and many of them played jazz gigs after the show and subbed with the Philharmonic or another area orchestra. I've been told that Ethel Merman didn't quit her secretarial job until after her second Broadway show turned out to be a hit. And there are a number of well-known opera singers who take, or took, day jobs between their high profile gigs. Sopranos Lauren Flanigan, and more recently, Erika Sunnegårdh, have both been very frank about their day jobs --- Flanigan famously worked her office job on the very day of her New York City Opera debut and apparently continued to temp between singing engagements. Sunnegårdh made her operatic debut on the Metropolitan Opera stage, stepping in for an ailing star, while she was still working one of her various jobs (waitress, tour guide, caterer, cantor). Tenor Carl Tanner worked as a truck driver and bounty hunter after conservatory, and got his first big break when he was heard by Richard Gaddes of Santa Fe Opera while working his singing waiter gig.

It makes for a colorful story, but it's only Hollywood-fabulous if you end up on one of the great stages. Otherwise, day jobbing and the singers who do it are looked down upon. In fact, when I inquired of a members-only online singers group for names of other prominent singers who were known to work day jobs between gigs, the initial reaction was "almost everybody does it, but nobody is going to want to publicize that"!

And then the floodgates opened.

"I started a new admin job the day I had to solo the Mozart Vespers at Alice Tully, and I worked until 2 the day I debuted at Carnegie Hall," wrote Marcy Richardson, a soprano friend of mine whose many talents include opera, cabaret, dance (including aerial hoop and pole), and teaching; she holds a 9-to-5 day job as well. "For every singer I know who says, oh yes, that is ALL I do, I just sing--if they aren't singing at the Met, they are partnered, and their partner has a job."

She turned down an in-town gig last year because the producer expected her fulltime commitment for two weeks and refused to give a rehearsal breakdown --- after taxes, the fee covering that time commitment would have been less than minimum wage. She was willing to do it for the fee, but needed to keep working a day job in the meantime to cover her expenses. The producer wasn't willing to budge, so Marcy passed on the gig. "I can't pretend I don't need to do something else to support myself, and obviously I am not somehow less awesome than someone who doesn't supplement their income, because you wanted to hire me above everyone else who auditioned for the role," she shrugs.

Another friend, who preferred not to publish his name here, added, "This is a Catch-22 situation. We downplay what we really have to do as singers to get by, which allows agents and artistic administrators to believe a fantasy. And then they use that delusion to discriminate against the people who don't like to lie and conceal what ought to be obvious. Telling the truth gets you in trouble and lying makes you miserable."

Stories from other singers kept coming --- their own, friends and colleagues they know about, some famous, some not. The fact is, the business has changed a lot in the past few years. Singers with A-house credits take roles at regional companies to fill in their schedule gaps; instead of hiring established professionals for smaller roles, companies will often use students or locals who may be less experienced in order to save money; seasons and runs are both shorter; very few companies doublecast anymore. Many of my colleagues who sing leading roles and have many major credits have expressed nervousness over the fact that opera companies aren't hiring as far in advance as they have been used to. It's scary when you have a family to support and bills coming due, and your engagement calendar looms empty six months down the road.

But one thing stays the same: singers keep living their secret lives away from the stage. We joke about supporting our "singing habit" but the fact is, the vast majority of professional singers (and this is probably true of professional musicians in general) make their living in multiple ways. We teach, privately or at a university; we do voice-over and commercial work; we direct or sing in church choirs; we have various part-time jobs that can be done wherever there's an Internet connection. And some have regular 9-to-5 jobs and gig as they can.

I'm lucky that I was able to quit an adjunct university position to fulfill my singing engagements, and that the majority of my income from singing. But of those who believe that non-singing activities somehow diminish one's viability as a professional singer, I ask two questions. First: If your reservations stem from a belief that singers who don't sing for 100% of their income are not serious, I ask how much more serious must one be, when these people are arranging their entire lives so that they can sing whenever possible? Second: In light of stories such as Lauren Flanigan's, Erika Sunnegårdh's, Carl Tanner's, and others, how can you be certain that that tenor catering your daughter's wedding and that mezzo scheduling your lawyer's appointments aren't fantastic performers --- unless, of course, you take a chance and hear them?

Don't miss one of Cindy's posts --- subscribe to the blog feed at www.MezzoWithCharacter.com

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Got a singer or service you'd like to see featured? Want to Ask Erda? Have a topic you would like to see covered? Joys and concerns? Contact Cindy at Info@TheBusinessOfSinging.com

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