November 2017


On these crisp fall days, one can sense a change in the air. In legal technology as well, I'm sensing a faster rate of change and positive growth, especially in education efforts, outreach and richer connections between attorneys, legal services professionals, law schools and even the courts. These dots connected in my mind:
* Relativity Fest, with its focus on education, included voices from every aspect of the industry;
* James Sandman encouraged everyone in the industry to reach across the divides to improve Pro Bono and public service efforts in law;
* Bob Ambrogi enlightened us with a blog post on a new index that measures law schools on innovation and technology programs;
* E-Discovery Day is just around the corner - a celebration of legal technology, drawing participation from all corners of the industry with an inclusive, cooperative and fun tone.
To borrow a phrase from F. Scott Fitzgerald,
"Life starts all over again when it gets crisp in the fall."


Amy L. Juers, MBA
Founder and CEO
Edge Marketing, Inc.


The BEST OF THE NATIONAL LAW JOURNAL reader choice survey is now open for participation. Edge Legal Marketing is proud to once again be nominated as a leader in (#7) legal marketing & branding, (#10) social media consultancy, and (#11) best overall marketing/PR!

This is your chance to let your voice be heard: Who are the top vendors serving the nation's legal industry?
Choose the best across a broad range of categories, including Global Risk, IT Consultants, Cybersecurity, e-Discovery, and more.


Vote in as many categories as you are knowledgeable about. Your votes are anonymous. VOTING CLOSES FRIDAY NOVEMBER 10, 2017.
Finalists in each category will be determined by the popular vote, so share this with your friends and colleagues!

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This was my first ever Relativity Fest and I almost cried like a baby! The important thing to remember here is that I don’t think I was the only one that felt these deep emotions. No, it wasn’t the sight of the nearly 2,000 people at the opening night reception networking and having a blast that brought tears to my eyes…No, it wasn’t the amazing sessions and co-panelists and emphasis on Women in eDiscovery that brought tears to my eyes…it was the Tuesday Keynote presentation headlined by Chip and Dan Heath, brothers and co-authors of “The Power of Moments” best-seller book. Toward the end of Chip’s keynote segment,
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About the Author
On a daily basis Amy enjoys sharing her 20+ years of strategic marketing and public relations insight with her team and clients from all over the world. Often lighthearted and, when necessary, all too serious, Amy is extremely cognizant of the future of the company and the successes of Edge clients.

Finding time to be a CEO, consultant, hockey mom, soccer mom and alpine ski mom as well as co-owner, operator and sommelier of Orchard Trail Winery (not sold in stores) is not always easy for Amy. There are many days when she wants to have a clone . . . and at the rate of technological advancement, perhaps that day is not too far away!


Held in Chicago October 22-25, the Relativity Conference 'Relativity Fest' broke new records this year, with almost 2,000 attendees, 168 legal and technical educational sessions and workshops, and over 4,000 tweets! David Horrigan recapped key moments in his blog post.

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