Sapphire Coast - Tourism Newsletter November 2018

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Hello All,
Perhaps the best way to describe the Tourism Future 2030 Forum and Networking Dinner last week is BIG!. 155 keenly interested stakeholders attended the afternoon forum to learn from some absolute pros of the industry including Chloe Knight-Gregson from Tourism Australia, Stephen Mahoney from Destination NSW, Carolyn Childs from My Travel Research, Andrew McEvoy Great Walks Of Australia and Richard Beere Fastrak Asian Solutions. Thanks again to our keynote speakers and networking guests who generously gave their time.
We opened the event by putting One Billion Dollars on the table (metaphorically speaking of course) - a number we think is an achievable uplift of visitor spend, ours for the taking over the next decade should we share a vision and focus on key opportunities. The keynote speakers outlined some of the opportunities that would get us there and a great night of networking followed, starting the important conversations and collaborations to forge new partnerships.
Our own visitor economy financial targets are being developed right now as part of the Tourism Future Platform and Vision, a guiding document being created to help us build our visitor economy in a sustainable and lucrative way to 2030. The draft document can be found here and constructive input is invited from industry and partners. Other supporting information including the Sapphire Coast Brand Toolkit can be found here. We will be sharing more information from the event in the coming weeks.
I am also pleased to be joining the board of Australian Regional Tourism - ART, ART is the peak national body representing regional tourism practitioners and acts as a hub for collaboration, cooperation, ideas generation, knowledge sharing and networking. I look forward to working with the board, particularly on their Agritourism strategy and also congratulate my Shoalhaven colleague Coralie Bell in her new role as Chair.

More in this newsletter.
* Masterclass EOI's
* Davey Rogers shot goes genuinely viral
* Visitor numbers steady
* Eat Merimbula call for stakeholders
* More media wins
* New film and content for industry
* Regional Business Event Development Fund - DNSW
* Get Connected

Cheers,
Anthony Osborne
Sapphire Coast Destination Marketing

Tourism Future 2030 Masterclasses

Expressions of interest in the Experience Development masterclasses close soon.
* Product & Experience Development Masterclass (2 days) | Tuesday December 4 & Wednesday December 5 More information on this class here
EOI CLOSES COB Wed Nov 28
* Cultural Tourism Workshop | 23 February 2019
Presented by South East Arts
* Event Development and funding | Date TBA
February 2019

Email your interest, including preferred masterclass(es) and your business name and website to tf2030@sapphirecoast.com.au

Visitor Numbers Steady YE June 2018

We have received the latest visitor data and it appears it's 'steady as she goes' for the year ending June 2018.
Domestic overnight visitor numbers were estimated at 502,000 which continued the above average, but minor, improvements dating back to June 2016. Bega Valley's share of the South Coast Sub-Region also remained steady.
2.0 million plus visitor nights was an estimated 11% above '17 and Bega Valley's share of the South Coast region at 23.4% was slightly up on last year.
International figures were not available at the time of this report.
Visitor data is prepared by Peter Valerio using data extracted from Tourism Research Australia Datasets

New content for industry

Sapphire Coast Destination Marketing is pleased to provide access to a new range of still images and video for any of our interested stakeholders. Watch the film here and please feel free to email Amanda for more information on accessing images and film.

Don't forget upcoming events in the region

Feel free to publicise these events on your own sites and amplify the promotion.

Merimbula Classic - SUP & Sailboard Event - Nov 22nd to 25th
Shirley Hannan National Portrait Award Exhibition - October 26th to Dec 8th
Australian Bowls Championships - Club Sapphire - Dec 3rd to Dec 6th
Christmas Folk with James Crabb & Kate Bourke, Four Winds Windsong Pavillion - Dec 15th
Racing at Sapphire Coast Turf Club - Dec 3rd & Dec 26th

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