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Sapphire Coast - Tourism Newsletter November 2018

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Hello All,
Perhaps the best way to describe the Tourism Future 2030 Forum and Networking Dinner last week is BIG!. 155 keenly interested stakeholders attended the afternoon forum to learn from some absolute pros of the industry including Chloe Knight-Gregson from Tourism Australia, Stephen Mahoney from Destination NSW, Carolyn Childs from My Travel Research, Andrew McEvoy Great Walks Of Australia and Richard Beere Fastrak Asian Solutions. Thanks again to our keynote speakers and networking guests who generously gave their time.
We opened the event by putting One Billion Dollars on the table (metaphorically speaking of course) - a number we think is an achievable uplift of visitor spend, ours for the taking over the next decade should we share a vision and focus on key opportunities. The keynote speakers outlined some of the opportunities that would get us there and a great night of networking followed, starting the important conversations and collaborations to forge new partnerships.
Our own visitor economy financial targets are being developed right now as part of the Tourism Future Platform and Vision, a guiding document being created to help us build our visitor economy in a sustainable and lucrative way to 2030. The draft document can be found here and constructive input is invited from industry and partners. Other supporting information including the Sapphire Coast Brand Toolkit can be found here. We will be sharing more information from the event in the coming weeks.
I am also pleased to be joining the board of Australian Regional Tourism - ART, ART is the peak national body representing regional tourism practitioners and acts as a hub for collaboration, cooperation, ideas generation, knowledge sharing and networking. I look forward to working with the board, particularly on their Agritourism strategy and also congratulate my Shoalhaven colleague Coralie Bell in her new role as Chair.

More in this newsletter.
* Masterclass EOI's
* Davey Rogers shot goes genuinely viral
* Visitor numbers steady
* Eat Merimbula call for stakeholders
* More media wins
* New film and content for industry
* Regional Business Event Development Fund - DNSW
* Get Connected

Anthony Osborne
Sapphire Coast Destination Marketing


Tourism Future 2030 Masterclasses

Expressions of interest in the Experience Development masterclasses close soon.
* Product & Experience Development Masterclass (2 days) | Tuesday December 4 & Wednesday December 5 More information on this class here
* Cultural Tourism Workshop | 23 February 2019
Presented by South East Arts
* Event Development and funding | Date TBA
February 2019

Email your interest, including preferred masterclass(es) and your business name and website to


Our own Davey Rogers - one of Tourism Australia's Top Ten of All Time!

Those of you who attended the TF2030 Forum will be well aware that local Davey Rogers' bio luminescence photo, taken in September 2018 has gone on to become one of Tourism Australia's top ten images of all time! It's been shared on over 100 travel & lifestyle sites around the world with a combined audience of around 45 million! Davey, a Sapphire Coast local, says “the great benefit for tourism is that the photo is being shared across these major travel sites with the location data of ‘Tathra’ and ‘Sapphire Coast NSW’ attached to the region awareness on a global scale,” We agree! Find Davey on insta @davey_rogers


Visitor Numbers Steady YE June 2018

We have received the latest visitor data and it appears it's 'steady as she goes' for the year ending June 2018.
Domestic overnight visitor numbers were estimated at 502,000 which continued the above average, but minor, improvements dating back to June 2016. Bega Valley's share of the South Coast Sub-Region also remained steady.
2.0 million plus visitor nights was an estimated 11% above '17 and Bega Valley's share of the South Coast region at 23.4% was slightly up on last year.
International figures were not available at the time of this report.
Visitor data is prepared by Peter Valerio using data extracted from Tourism Research Australia Datasets

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EAT Merimbula 2019 - Call for Stallholders!

EAT Merimbula is looming large for the organisers even though March 10 may look a fair way down the track. We are now seeking applications from the region's accomplished local chefs and providores. Check out the 2018 menu at for inspiration. As always, we want the event to showcase the best of our local produce and local chefs and cooks in the most innovative of ways. To request an application form email EAT.

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Media Wins for the Sapphire Coast

More buzz on the Sapphire Coast with the release of the Club Marine editorial in October. This prestigious magazine, with a circulation of 96,000 boating and fishing enthusiasts, named Eden as one of their top 5 Australian holiday destinations! Read the full article here. A big thanks to all of our Eden partners that made the team so welcome.

Canberra Weekly has also been in the region recently, basing themselves out of Bermagui and giving the local restaurants and experience providers some great publicity.

Family Travel Magazine spent some time here in September & October and published some great articles featuring Tathra, Bega, Bermagui and Merimbula. Access their full Sapphire Coast family guide here.

The Quinn Girls (pictured) - social media influencers extraordinaire - have also just spent the weekend in Merimbula and shown the area some "insta love" - sharing our beautiful coast with their 70,000 followers.

We've also been busy working with Visit Canberra & CycleLife HQ to promote Cycling on the Sapphire Coast. Read more about it here.

We're expecting more media visits in early 2019 from both influencers and major print publications. More details to follow soon.

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New content for industry

Sapphire Coast Destination Marketing is pleased to provide access to a new range of still images and video for any of our interested stakeholders. Watch the film here and please feel free to email Amanda for more information on accessing images and film.


Regional Business Event Development Fund - DNSW

The NSW Government’s regional conferencing strategy is paying huge dividends, driving more business events and visitors to rural and regional NSW than ever before. Minister Adam Marshall confirmed last week that due to an overwhelming response from industry, the government had opened a new grants program, the $500,000 NSW Regional Business Event Development Fund. To learn more read the media release here. More information on the grant can be found here or by contacting Marlo Perry at DSNSW on

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Get Connected - are you registered?

Get Connected allows tourism businesses to be published on the DNSW consumer website and other national websites. Get Connected listings are free, accessible to all industry operators in NSW and are designed to increase your digital distribution and online exposure. For some information on getting started with Get Connected follow this link to Destination NSW. Listings expire every 12 months and need to be manually renewed.


Don't forget upcoming events in the region

Feel free to publicise these events on your own sites and amplify the promotion.

Merimbula Classic - SUP & Sailboard Event - Nov 22nd to 25th
Shirley Hannan National Portrait Award Exhibition - October 26th to Dec 8th
Australian Bowls Championships - Club Sapphire - Dec 3rd to Dec 6th
Christmas Folk with James Crabb & Kate Bourke, Four Winds Windsong Pavillion - Dec 15th
Racing at Sapphire Coast Turf Club - Dec 3rd & Dec 26th


Must reads and subscribes for industry

Keep on top of local tourism and digital marketing with these newsletter subscriptions
Visit NSW insights
Tourism Australia News
Think with Google

Visit our industry page to view our previous newsletters


Sapphire Coast Destination Marketing
PO Box 463 Pambula 2549
02 8091 4124

Amanda Heather
Tourism Officer
0407 191 142

Anthony Osborne
Managing Director
0428 243 539

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