December 2014 In this Issue: ▪ Welcome to News with Edge!▪ Featured Article: The Role of Growth Hacking in Marketing Strategy▪ Did You Know...?▪


December 2014


Our December issue addresses the role of growth hacking in marketing strategy. This article will explore tools used by growth hackers, phases in the customer life cycle and tips for measuring success.

News with Edge delivers inspiration, advice, helpful tips, and links to news and upcoming industry events.

We hope you enjoy this valuable insight into marketing and PR!

From all of us at Edge, Happy Holidays!


Amy L. Juers, MBA
Founder and CEO
Edge Marketing, Inc.



The Emergence of the Marketing Technologist

By: Megan Miller

Today’s front-runners in marketing are focused on the evolving digital world: web, mobile and social media marketing. The term ‘Growth Hacker’ has sprung up in the last couple of years to describe a person with a unique combination of skills – an innate ability to understand target consumers, marketing messages and campaigns, combined with a strong aptitude for web technologies, social media, and marketing automation tools. READ MORE


About the Author
Megan Miller is a senior consultant with Edge Marketing, where she helps clients understand, navigate and succeed in target markets through the development of focused marketing and communications strategies and planning. Megan holds a BS degree from Pomona College and an Executive Education certificate from Stanford University.


According to Forrester, while 51% of B2B marketing leaders rate their content marketing practices as very mature, an overwhelming 85% fail to connect content activity to business value — and, as a result, fail to retain customers or win their long-term loyalty.

Source: Forrester

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