Issue 43 | Jul 2013 [thunderstruck] Hi there. Welcome to Transparence. Why is the first issue called #43? That's because this newsletter is essential

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Issue 43 | Jul 2013 [thunderstruck]

Hi there. Welcome to Transparence. Why is the first issue called #43? That's because this newsletter is essentially a refreshing of Marketing Reflections, which ran for 42 consecutive months and became difficult to maintain (e.g., a sample). You'll still get articles worth reading, sharing and bookmarking. There's been a shift from marketing to trust. As always, your feedback is welcome. — Promod

Faces we trust Tom Hanks

Why We Trust Certain Faces

Tom Hanks is ranked the most trusted person in America. The shape of his face may give him an advantage. If you want a shortcut to trust, consider cosmetic surgery. Read more from Readers Digest

sexist ads

Sexist Ads From Yesteryear

Oh, how times change. Here's a collection of ads that would not run today. You'll recognize some of the companies. Read more from The Daily Mail

10 biggest scams 160x160

The 10 Biggest Recent Scams

No wonder we're skeptical. There are so many scams that we have a Canadian Anti-Fraud Centre. Do you recognize any? Have you been fooled? Read more from The Toronto Star

Smartphone wimp

How Your Smartphone Affects You

You have the latest smartphone with the niftiest apps. Congratulations but you may be harming yourself even when you're not using your device.
Read more from the Harvard Business School

Promod live

How To Build Trust - People's Choice (Jul 25)

This is the fourth workshop with ways to build trust today. Past graduates asked for more interaction and guidance. That's led to this major redesign. Get the details and register now

Bill and Warren

Three Lessons Bill Gates Learned From Warren Buffett

Bill Gates: Warren's "very generous with his time for the people he trusts." | These lessons aren't of the I've-heard-it-before variety. I especially like #2. What about you? Read more from LinkedIn

The Marketing Actuary & Riscario Insider blogs

flood

OF RAIN STORMS, BLACKOUTS AND MEMORIES

 
tattoo

DO YOU SAY WHAT NEEDS TO BE SAID?

 
envelopes

REDISCOVERING EMAIL NEWSLETTERS

 
sands of time

THREE STEPS TO GET REPLIES TO YOUR EMAILS

Mike Holmes

HOW WOULD MIKE HOLMES FIX THE FINANCIAL SECTOR?

 
Rogers unlimited

ULTIMATE UNLIMITED INTERNET? HOW ROGERS FOOLED US THREE TIMES

 
chocolate

CHOCOLATE, PRICE-FIXING AND SALMONELLA POISONING

 
Tom Hanks

HOW TOM HANKS GOT CHEATED BY HIS INSURANCE ADVISOR

Who packed your parachute and how? Get an actuarial inspection of your life and health insurance protection at Taxevity.

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