I get goosebumps looking at these new fabrics I'm just so excited for this collection's arrival! Pure is a beautiful new line from Stof. Founded in Denmark in 1970, the company is no stranger to the textile scene, and as you can see this line celebrates the signature Scandinavian design of simple graphic florals colored a minimalist palette. The pewter gray, tomato red, lime green, navy blue, and purple are all bold and wonderfully saturated. But its the two tone coloring that makes it approachable for nearly anyone to work them into a decor or wardrobe scheme. Enjoy!