Q & A: Francine Rabinovich Founder of Denim Therapy
What motivated you to start Denim Therapy?
A favorite pair of jeans that I loved.
Is Denim Therapy a patch?
Denim Therapy is not a patch – it is better than a patch. Our unique repair technique is a genuine reconstruction of the original denim material. It is new cotton thread and stitch applied to the damaged area.
Does Denim Therapy only repair holes?
We’re denim experts so we fix and do all sorts of denim stuff – holes and tears, new and adjusted hems, replacement zippers, pocket repair, belt loop stitching… Let us know if your therapy needs aren’t covered here: email@example.com.
Where can I sign up for Denim Therapy? And then what happens?
You sign up for Denim Therapy on the Repair Now page, then send us your jeans in the mail. Please make sure you use a trackable method. We’ll let you know the estimate and once approved, we’ll complete the repair and send your jeans back to your door.
Can I drop off my jeans for repair?
Yes, we have a drop-box. If you will be in the NY area, you can drop off your jeans Monday-Friday from 10am to 6pm EST in a closed package at 394 Broadway, 5th Floor, New York, NY 10013. We are in shared office space, so you will be able to gain access to our drop-box during business hours. Note: we have to be in the Garment District often, so there is no guarantee that someone from Denim Therapy will be there when you drop-off.
How do you determine pricing?
Each pair is individually assessed but we charge $7/inch that needs to be repaired (on average).
Why do you think it is important for people to choose eco-friendly business?
We have to take care of what we have.
What is on the horizon for your company? Will you be expanding into other cities and other clothing areas?
We are a web based business and ideally would like to continue spreading the word about our services both national and internationally .