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Newsletter #27 for May 31, 2011

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Do You Have Your Customers' Email Addresses?

We talk a lot on SmallWaterSupply.org about different ways technology can help you get the job done. We know that communicating via computers and the internet can feel intimidating at first, which is why we're always here to help.

You are getting this message by email. Email newsletters are one of the most effective forms of communicating with your customers and marketing a program, project or service. Water systems can share helpful, non-emergency information in a format that more and more customers use on a daily basis. It can also be a duplicative means to serve required public notices (i.e. in addition to the delivery method that complies with your state regulations.)

SmallWaterSupply.org uses Mad Mimi for our email newsletter - because its inexpensive and easy-to-use. Email service providers, like Mad Mimi, can help you collect addresses in a way that is compliant with internet SPAM regulations and deliver messages in attractive packages. Are you communicating with customers by email?

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IL - Rock Falls

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Weekly Reading for May 31, 2011

Each week we'll provide a collection of our favorite links we know you'll love too!

1. Is your customer worth $6? - This lesson on the importance of customer service is relevant to any business, large or small.
2. Wisconsin bill puts kibosh on drinking water rule - Small communities facing potentially unneeded treatment benefit from this change to Wisconsin regulations.
3. EPA’s Limited Sampling Indicates Bacteria in Floodwaters - Though it would have been more surprising to NOT find bacteria, this is an important reminder about water safety during floods.
4. American Water Offers Top Ten Water Conservation Tips For Summer - This excellent list is something you could share with customers on your Facebook page or in your email newsletter.

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What You Need To Know About Us

SmallWaterSupply.org is a free service, grant-funded to support small community water and wastewater operators with comprehensive resources and information in one easy-to-use place. We also serve the 800+ training, primacy, and technical service organizations, by helping operators get to their information. We aren't buying, selling, or advertising anything.

You can call us at 1-866-522-2681 if you need assistance.

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