How best to fight Amazon for your customer? You probably heard earlier this month about Amazon's new app that pays your customer $5 to scan a barcode

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How best to fight Amazon for your customer?

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You probably heard earlier this month about Amazon's new app that pays your customer $5 to scan a barcode in your store, then walk out empty handed and buy the product through Amazon.

Retailers are justifiably up in arms across the nation, and responding with the following tactics:

In San Jose, California, an online petition demands Amazon pull its new anti-retailer app.
In Massachusetts, a retailers' trade group is calling for legal action against Amazon's "shameless stunt."
A retailer-sponsored radio campaign in the Boston area trumpets the message: "There’s no place like your hometown for holiday shopping.”
One merchant has been handing patrons free 'Occupy Amazon' buttons, and adds "When we see shoppers taking pictures with their phones or using the app, we won't go so far as to be rude or ask them to leave, but sometimes we'll be sarcastic about it, and ask them, 'Hey, what's that app? How cool!' I think the only thing you can do is make people aware."
Others are fighting back by doubling down on something Amazon can never compete with - outstanding, personal customer service with a smile.

What do you think is the best way to fight back against aggressive moves from Amazon and other online retailers? What methods have you found keep your customers loyal, even if your products are offered for less online?

Please take a minute to share your thoughts and experiences on this with other retailers on our blog.

Happy Holidays!

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Tom Greenhaw
Founder, Cashier Live

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