The Caraway Difference Greetings All! 2011 is drawing to a close, and what a year it has been. Let’s take a look back at some of the amazing highlig

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The Caraway Difference


President Barack Obama delivers the keynote address at the Dedication. Photo courtesy of Sharon Farmer

Greetings All!

2011 is drawing to a close, and what a year it has been. Let’s take a look back at some of the amazing highlights from the fall.

Caraway managed outreach to African-American media and program logistics for the Washington, DC Martin Luther King Jr. National Memorial Dedication. We also weathered a few obstacles, literally.

A rare earthquake rattled Washington on August 23, just days before the August 28 Dedication and Hurricane Irene joined us by week’s end. We relied heavily on social media to slow down the rumors and to keep people informed. Alas, the Dedication took place on October 16 in perfect weather and on sound ground.

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Stevie Wonder and Ledisi onstage at the star-studded concert following the Dedication. Photo courtesy of Gediyon Kifle

Seeing the thousands of people at the Dedication was awe-inspiring. The incomparable Aretha Franklin joined President Obama and the first family and other dignitaries in the Memorial’s forecourt and performed “Take My Hand, Precious Lord,” a favorite of Dr. King. In a post-show concert, Stevie Wonder and an all-star list of performers, including James Taylor, Sheryl Crow and Ledisi, sang songs about change, action, and what could be.

President Obama, in his keynote address, said that Dr. King was a man who "stirred our conscience" and made the Union "more perfect." The entire Caraway staff felt honored to be part of this moment in history.

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Producer Robert Townsend is joined by, l to r, Vivica A. Fox, Loretta Devine and Jonathan McDaniel, at the "In the Hive" screening. Photo courtesy of Danita Delaney

While Caraway was prepping for the rescheduled Dedication, we were also planning for another large-scale event. In September, and on behalf of AT&T, Caraway managed the Washington, DC screening of producer Robert Townsend’s "In the Hive."

The film tells the true story of Vivian Saunders, a Bertie County, NC alternative school cook who made the decision to educate troubled African-American boys in her community when others thought all hope was lost. The film stars Loretta Devine, Vivica A. Fox, Michael Clark Duncan, and newcomer Jonathan McDaniel.

In October, Caraway managed media outreach for the unveiling of "The Black List: Photographs by Timothy Greenfield-Sanders” in Washington, DC at the Smithsonian National Portrait Gallery.
AT&T sponsored the event; and a big shout-out goes to Tanya Lombard for her vision and leadership on this project.

The exhibition, which runs through April 22, 2012, honors 50 great African Americans from civil rights to entertainment to education to politics. Click here for more information.


Timothy Greenfield-Sanders (far left) is pictured with AT&T's Tanya Lombard, vice president for public affairs, and Patrick Robinson, former executive vice president of design at Gap, Inc. Photo courtesy of Davide De Pas


Debra Lee, Chairman and Chief Executive Officer of BET Holdings, Inc, Photo courtesy of Davide De Pas

Happy Holidays to all and here’s to a happy and prosperous 2012 as The Caraway Group celebrates its silver anniversary.

Warmest Regards,

And the whole Caraway crew


Caraway Spotlight:

Meet Gabrielle J. Williams, a young person making a difference. She is an award-winning entrepreneur, author and speaker. She wrote a book titled “The Making of a Young Entrepreneur: A Kid’s Guide to Developing the Mind-Set for Success.” Gabrielle is the owner of Jewelz of Jordan; a Maryland-based business that sells beautiful fashion jewelry for both women and girls with a focus on mother and daughter matching jewelry. For information on Gabrielle’s book and jewelry, visit

Client Highlight Reel:

[AT&T] MSNBC’s NewsNation with Tamron Hall: "The Black List” Exhibition Opening
[MLK Foundation] The Root: MLK Memorial Video Tour
[Microsoft] ICTN’s About Towne: DigiGirlz Day in Las Colinas

Industry News:

Recently, Yolanda Caraway delivered the keynote address during a conference for the Central Chesapeake Chapter of the Public Relations Society of America. Her remarks, delivered to an inquisitive and captive audience, covered multicultural public relations; Caraway’s links to African-American communities; and the right content for reaching certain audiences.

Below is a snippet of the remarks:

The bottom line is African Americans engage in social media as a source of news, information and civic engagement. During the record-breaking BET Awards show last June, the top 10 world trending hashtags were related to the show.

Social media is a strong tool we use to distribute our client’s news and information. We work through new media channels including The Grio, The Root,, the and a number of other outlets as well as freelancers, blogger sites such as Afrobella to Jack and Jill as well as our own social media networks. As with the general trend, we find the use of video and audio blogs are gaining in interest as well as information distributed as series in webisodes. When we combine social media with traditional media---because not everyone is fully connected---we maximize our reach to various segments within the African-American community. It used to be that simply word-of-mouth was used to deliver our message. Today, “word-of-web” is a highly effective tool when proper content is provided.

About The Caraway Group

As a full-service agency, Caraway produces comprehensive strategies, resonating messages and dynamic image campaigns that position clients among both niche and general market media.

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