Happy New Year!
We hope you had a great holiday season with your loved ones!
Our first "Shop Local First for the Holidays" campaign was a great success with nearly 300 people pledging to shop local and independent for the holidays. We had ads running on television and radio for the three weeks leading up to Christmas.
Listen to the radio ads here, here, here and here. View the TV ads (from last time - same except splash page at the end) here and here.
A big thanks goes out to Mo Burke (KHUM/Lost Coast Communications) for her time and energy making the radio ads such a success! Mo took a lot of time to group the radio spots and tailored each ad to the businesses sponsoring. Her attention to detail is why she's a great ad rep, and we hope that when you're thinking about purchasing your own radio advertising you'll remember how much Mo supports the HumIBA and local businesses!
Thanks also to Laura Montagna for her help with coordinating our television spots. Laura is an independent business owner herself (Nugames Internet Cafe) and she has been a HumIBA volunteer and supporter from the beginning. She's passionate about getting local businesses the promotion they deserve, and we appreciate all she does for our community!
We're very excited for 2011!
The Local Options Directory is at the printer, and we're expecting it to be finished in time for our first mixer of 2011 which will be Tuesday, January 25th at Plan It Green / GreenWay Partners (details below).
This year we'll be working to place local interns through the College of the Redwoods and Humboldt State University business departments. If you know of a professor or student who can assist us with this, please be in touch.
We wish you the happiest of new years, and are looking forward to working with you in 2011 to support our hometown businesses!
PS - Don't forget that we're happy to promote announcements from HumIBA Member businesses on our Facebook and Twitter pages! Just send me and email with the details (short and sweet, please!)
Winter Mixer Hosted by Plan It Green / GreenWay Partners
Tuesday, January 25 · 5:30pm - 7:30pm
GreenWay Partners (1385 8th Street, Suite K, Arcata)
Celebrate GreenWay Partner's anniversary at the HumIBA Winter Mixer!
Open mixer for HumIBA members, Local Options Directory
listers, and others who are interested in learning more about HumIBA and networking with independent business owners.
Non-business owners are welcome.
Our next mixer is Wednesday, April 27th!
Got Skills? Teach a Democracy Unlimited Skillshare, Promote Your Business
Democracy Unlimited's monthly skillshares are a great way to help your neighbors and your community and promote your business at the same time!
Skillshare workshops are held January-October on the third Sunday during our monthly pancake breakfasts.
Pancakes are from 10am-noon. Skillshare workshops are from 11am-12:30pm. Democracy Unlimited's pancake breakfasts cost $5 for all the pancakes you can eat, skillshare workshops are free.
Some of the principles behind Democracy Unlimited's skillshare program include:
* Everyone can teach and learn something. We promote the idea of participatory learning, emphasizing collective knowledge, blurring the lines between facilitators and participants.
* Education can happen through informal, non-hierarchical learning outside of the monetary economy. Learning has become commodified but we can resist by creating opportunities for people to share knowledge and skills with each other.
* Skillshare workshops are based on a strong DIY/DIO (do-it-yourself/do-it-ourselves) ethic and focus on practical skills.
* Workshops are accessible, free, and open to all.
* Sharing our skills can create a community where we can depend on and learn from one another.
Do you have a skill to offer your neighbors and fellow community members? Sign up to teach a workshop in 2011! Use the workshop application form here. Click here to find out more about Democracy Unlimited.
BIZZY: A New Resource to Help Customers Find Your Business, Coming Soon to Humboldt!
Bizzy is a personalized local business recommendation engine that helps you find the best places to eat, shop, and play based on the spots you already know and love.
You tell Bizzy your favorites, and they'll find you new ones.
This resource is new and hasn't yet really come to Humboldt County. Let's get the jump on it by populating the answers with our favorite Independent businesses in Humboldt - not the chains!
You can set up an account here and start answering questions about your favorite places to eat, shop, and play. By promoting your favorite independent businesses, you'll also be helping our whole community-- and if your business isn't listed, make sure to write to Bizzy and let them know to include you.
For more information about the benefits of Bizzy to your business, click here.
PS - HumIBA is not affiliated with Bizzy in any way. We track social networking trends and Bizzy was listed as a "Top 10 Website to Watch in 2011". We just thought it would be good for our independent businesses to be on top of this new resource, and not left in the dust. You're welcome! :)
Not Yet Using Facebook, Twitter, etc. for Your Business but Interested in Starting in 2011?
Social Networking isn't for everyone. And up here behind the Redwood Curtain, hating Facebook, Twitter and the like doesn't mean your business can't thrive.
But, if you are interested in diving into the world of social networking for your business, here's a good resource we found with some explanation for why you might want to starting using this medium, examples of big businesses who use it to their advantage, and tips for how you can use it for your business.
Click the image below to watch the slideshow. Enjoy!
Seeding Small Business: 5 Ideas from Detroit
Detroit entrepreneurs are learning to rely on each other, finding the seeds of a new economy in resources discarded by corporate America
By Stacy Mitchell, American Independent Business Alliance Board Chair
A couple of weeks ago I was invited to spend a day in Detroit meeting with local entrepreneurs and sharing ideas for spurring small business development.
Detroit is an enormously challenged city. It is the poorest big city in the U. S. Nearly one in three workers is unemployed. The city's population has shrunk to a mere 40 percent of what it once was. Vacant houses and empty lots comprise large portions of Detroit's land area.
This devastation makes all the more remarkable the new tendrils of economic activity that are emerging around the city. While these homegrown enterprises are still modest relative to the scope of Detroit's unemployment, they point the way to a promising new economy—one that is locally owned, oriented toward local needs, and capable of cultivating value from resources discarded by corporate America.
At the end of my visit, I came away feeling that Detroit has quite a bit to teach the rest of us about how to build a local economy from the ground up. Here are five ideas from Detroit that every city could benefit from.
Click here to read Stacy's five ideas...