On Sunday 11 September, I flew to Queenstown, New Zealand to attend the annual De Lorenzo ASPYA hairdressing conference. The ASPYA program is an extra

On Sunday 11 September, I flew to Queenstown, New Zealand to attend the annual De Lorenzo ASPYA hairdressing conference. The ASPYA program is an extraordinary industry resource, providing education and training in a wide range of areas as well as marketing expertise and support to its members in both Australia and New Zealand, and Bella has been a loyal member of the ASPYA program since 2004 and a strong supporter of De Lorenzo’s products and philosophies.

The aim of the 3-day conference, which is held in a different location each year, is to showcase what’s new at De Lorenzo and to provide a networking opportunity for industry professionals. There were a number of fantastic guest speakers, including Nick Bowdich, a social networking expert, Robyn Moore who is the voice of Blinky Bill and Peter Hughes, a motivational speaker and Bali bombing survivor.

For me, the highlight of the conference was at the Gala Dinner, when De Lorenzo directors Chris and Anthony De Lorenzo announced that Bella had won the prestigious ASPYA Salon of the Year Award for Australia and New Zealand! Salons from all over Australia and New Zealand compete for this coveted industry award, so it’s a great honour to be chosen as the winner.

The judges were impressed by our extensive, in-house, staff training program, the number of regional awards the salon and individual staff members had won, and, in particular, our creative approach to marketing. They also commented on what they called our ‘philanthropic approach to business’, the fact that we like to fundraise to support charitable causes and to give back to the local community.

But, of course, none of this would be possible without the consistent professionalism and dedication demonstrated by every member of the Bella Team. Together we transform the necessity of having a haircut into a luxurious experience for our clients, whose loyalty and support we greatly appreciate.

Emma Fleming

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TREATMENTS & PRODUCTS OF THE SEASON

… New Mini Bliss

We invite you to take time out to indulge in our NEW Mini Bliss Treatment.

Relax back at the basin, put your feet up and enjoy a 3-minute luxurious acupressure scalp massage with a rich hair mask followed by an eye pad and a soothing warm towel.

Available November, December and January for $15.00 (Normally $35.00)

… The ultimate summer treatment!

This trio of products from De Lorenzo’s Essential Treatments range is a summer essential.

Oil Balance creates softness and shine for all hair types by mimicking the scalps natural oils. Ideal for nourishing the mid lengths and ends, this is a must for regular swimmers to protect the hair from nasty pool chemicals.

This pre shampoo treatment is sprayed directly on to hair prior to swimming or 10 minutes prior to shampooing.

De Lorenzo Oil Balance 150g: $28.95


Protein Complex fills, seals and strengthens the hair to ensure maximum longevity of colour and provide condition and shine. In addition to a healthy diet, high in protein, Protein Complex is the best remedy for dry, split ends and can be used daily, or as often as needed, for strength and colour protection.

Spray a light mist through towel dried hair after shampooing, leave for 5–10 minutes, apply your selected De Lorenzo conditioner or treatment directly over the top and then rinse thoroughly.

De Lorenzo Protein Complex 250ml: $27.95

Equilibrium is the ultimate, deluxe hair mask in the De Lorenzo range, adding lustre, softness and shine. Equilibrium restores dry, damaged hair to good health with a treatment rich in healing plant and flower extracts.

Apply to towel dried hair once shampooing is complete, allow to process for 5–10 minutes then rinse well.

Equilbrium 250g: $31.00

… And a super hair-sculpting product!

Mudslide from De Lorenzo’s Elements range, inspired by the awesome power and gliding movement of its namesake in nature, and winner of a Judges Choice award at the 2011 ACP Magazines Australian Beauty Awards, is a strong hold, sculpting crème that provides texture, definition and shine.

Apply a small amount and rub between palms or fingertips. Sculpt it, piece it and slide through hair to create The Look! For added volume, apply to wet hair and blow dry.

Mudslide 100g: $23.95

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CHRISTMAS PROMOTIONS

… Something special for the festive season and beyond

De Lorenzo Christmas packs, available at Bella while stocks last

Moisture Balance Shampoo 275ml
Moisture Balance Revive Conditioner 275ml
Infinite Detangler 250ml
Cost $49.95

TOTAL VALUE $80.40

Control Shampoo 275ml
Control Revive Conditioner 275ml
Absorb 100g
Cost $49.95

TOTAL VALUE $80.40

Allevi8 Shampoo 275ml
Allevi8 Conditioner 275ml
Instant Satur8 125g
Shine Myst 125g
Cost $48.95

TOTAL VALUE $91.35

Accentu8 Shampoo 275ml
Accentu8 Conditioner 275ml
Instant Restructurant 200ml
Instant Satur8 125g
Cost $48.95

TOTAL VALUE $91.35

Rejuven8 Shampoo 275ml
Rejuven8 Conditioner 275ml
Instant Satur8 125g
The Ends 120ml
Cost $48.95

TOTAL VALUE $87.35

ghd Scarlet Collection and Scarlet Deluxe Gift Set

Inspired by the glitz and glamour of the 1920s, the stunning new ghd Scarlet Collection is now available at Bella, while stocks last!

The Scarlet Deluxe gift set includes the ghd Gold Classic styler with vibrant red plates, a limited edition travel hairdryer, a heat resistant red satin, clutch bag vanity case, a protective plate guard and two ghd sectioning clips, all encased in a gorgeous art deco box.

RRP $309

INTRODUCING BELLA’S NEW TEAM MEMBERS

Michael Lee joined the Bella Team at the beginning of July as our new Senior Stylist and Colour Technician, bringing with him a wealth of experience spanning more than 25 years. Michael owned his own salon for many years and has won many awards within the Australian hair and beauty industry in a wide range of categories, including ladies and men’s cutting, hair-up, makeup and colour.

Michael has quickly established himself as a valuable part of our Team. His creativity is demonstrated in every area, from cutting to styling and colouring, producing high quality results consistently and building a loyal clientele very rapidly. Michael is available for appointments Tuesday to Saturday and is looking forward to taking care of you.

Emma Atkins came on board at the beginning of October as our new Junior Salon Assistant and commenced her hairdressing apprenticeship with us in mid November. She has always been passionate about becoming a hairdresser and is very excited about starting her career at Bella. We welcome her to our Team and look forward to a long and happy working relationship.

Jasmin Fleming joined the Bella Team as Salon Receptionist in mid October to assist us over the Christmas/New Year period. Jasmin’s background is in Customer Service Conference Management. She is loving working alongside the Bella team, answering the phone, welcoming you to the salon and scheduling your appointments.

TEAM MEMBER SPOTLIGHT

Christelle

I commenced my apprenticeship at Bella the Cut & Colour Salon in December 2008 with excitement and confidence that I would learn from the best. In the past three years I have experienced many
great challenges whilst learning and having fun. Through the thorough training and support I
received from my fellow Team members, I was able to advance in my apprenticeship confidently
and expand my knowledge in hairdressing. I am grateful for the ongoing education, as this inspires
me everyday to be the best I can be. Overall, I have enjoyed my apprenticeship and look forward
to what the future holds for me at Bella.

Christelle

On 1 December 2011, Christelle Dixon successfully completed her three-year apprenticeship at Bella and a Certificate III course at Bendigo Regional Institute of TAFE (BRIT). I’m sure you will agree that in such a short time we have seen Christelle bloom into a mature, confident, capable and professional stylist and that her achievements on the awards front are remarkable.

2010
Finalist, Apprentice of the Year, Powercor Macedon Ranges Business Excellence Awards
Winner, Top 2nd Year Apprentice, BRIT Hair and Beauty Certificate 111—Hairdressing
Winner, De Lorenzo Urban Apprentice of the Year

2011
Winner, Apprentice of the Year, Powercor Macedon Ranges Business Excellence Awards
Winner, Top 3rd Year Apprentice, BRIT Hair and Beauty Certificate 111—Hairdressing

Christelle is available for appointments Tuesday to Saturday and looks forward to taking care of you.

Styled by Christelle Dixon. Model: Ashleigh Carter

Ashleigh

In addition to working full time at Bella, Ashleigh Carter has been completing her Advanced Designer’s Certificate IV in hairdressing, the highest certificate-level accreditation in the hairdressing industry, at Pivot Point Academy in Melbourne.

Ashleigh commenced this course in July, shortly after completing her Certificate III, and will graduate in December. Her twice weekly classes include areas such as advanced cutting, colour, long hair and hair-up styling, makeup, on location hair and makeup for photo shoots, hair shows, session styling, salon safety, managing a team and hair extensions. Ashleigh is excited to be using the new techniques she has learned at the Academy in the salon and looks forward to taking care of you.

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BABY NEWS!

Congratulations to Sarah and Christopher on the safe arrival of their new baby daughter Chloe Olivia, who was born on 20 September 2011 and weighed in at 6 lbs. Sarah loves being a mum, and we are looking forward to her return to Bella in the new year.

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FUNDRASING

… Making a difference in the lives of others

WOODEND CFA Fundraising Brunch
On 24 July 2011, the Woodend CFA held a brunch fundraiser, and we donated 90 Bella showbags, each containing a travel size De Lorenzo shampoo and conditioner, for the table settings. With more than 90 people attending, the event was very successful, raising a total of $6,562. This money will be used to buy some much-needed equipment that will make the volunteer firefighters lives easier as well as improving the service they offer to the local community.

Ride For Bikes: Sunday 13 November 2011
Ride for Bikes is an annual fundraising event run by the Cambodian Kids Foundation, with 100 per cent of the proceeds from the entry fee going to buy bikes for the children and pay for their education.

Starting and finishing at Gisborne’s Sankey Reserve, the route took in Hanging Rock and the Memorial Cross at the summit of Mt Macedon. There were three ride options, 60km, 90km and 110km, and Emma chose the 60km course.

‘The ride covers a range of terrain, much of it hilly. The weather was perfect and the scenery magnificent, altogether a really exhilirating experience,’ said Emma. ‘There were 326 riders (at all levels of fitness and experience, and we raised $36,710 for this great cause.’

You can find out more about the foundation at: www.cambodiankidsfoundation.com

Sussan Women’s Fun Run: Sunday 4 December 2011
Staged by Breast Cancer Network Australia (BCNA) in partnership with Sussan, this event raises funds to support women diagonosed with breast cancer.

Emma will be one of more than 5000 people participating in the 10km run. She is loooking forward to the challenge of stepping up her own level of fitness while supporting such a great cause.

Looking to participate next year? Follow this link:
www.supersprint.com.au

Bella Annual Cake Stall: Saturday 17 December 2011 and Saturday 24 December 2011
… 8am to 11am, or until sold out

Come along and sample a great range of goodies, including shortbreads, anzacs, cranberry and pistacchio brownies, lemon slice, white chocolate crackles, coconut ice, yoyos and fruit mince tarts. And if the past years are anything to go by, we expect to have some wonderful fresh produce for sale as well. The proceeds will go to supporting some wonderful projects.

… This year, Chris Humfrey of Wild Action Zoo will introduce a special attraction!

Chris will be making a presentation at 9.30am on both days, and you will get to see a koala, a baby hairy nosed wombat, some amazing pythons… and maybe a surprise! Chris will also be selling his boxed DVD sets from his smash hit television series, Chris Humfrey's Wildlife, and will donate $5.00 from the sale of each set to our nominated charities. Chris will also personally sign each DVD set: a great Christmas stocking stuffer!


But it keeps getting better! On 17 and 24 December, Wild Action Zoo will accept enrolments from Bella’s clients for Wild Action Zoo’s 2012 Junior Zookeeper Program, during which the children spend the whole day with Chris. The cost, usually $300.00 per child, will be reduced to $250.00, and you must quote ‘Bella’ to receive the discount. Please note that normal enrolments (no discount) will be accepted until the end of the year, but there are limited spaces available.

The Bella Team members would like to thank Chris for generously supporting us in our fundraising efforts, and we hope you enjoy this exciting addition to our annual cake stall.

You can find out more about Wild Action Zoo at www.wildaction.com.au

…And this is where the money we raise will go

For the past six years, the Bella Team has supported the Volunteer Service in Nepal (VSN) on the project ‘Building our dream’, a home for 30 Shining Star orphans in Nepal. Visit the VSN website to read all about their activities and achievements: www.vsnprojects.org

Last year, we also provided support for a local venture, the Very Special Kids Glen Osmond Farm Project. Very Special Kids (VSK) is a unique organisation that supports families who are caring for children with life-threatening illnesses, and has been given 26 hectares of the farming property ‘Glen Osmond’ on Old Lancefield Road, Woodend to develop a host farm. Up to four cabins and a barn will provide accommodation in a peaceful, rural environment for families who need a short break from the day-to-day routine of caring for their sick child.

To find out how you can help, visit the VSK website at www.vsk.org.au or email their CEO, David Agnew, on mail@vsk.org.au.

This year, half of the money we raise will go to facilitate another international project, this time with the Volunteer Students Abroad (VESA) program in South Africa.

Our very own Ashleigh Carter has been accepted into the VESA program and will be travelling to South Africa in February 2012 to take part in an important community development project. The volunteers will work with villagers and village chiefs in addressing major issues such as a lack of fresh water, dilapidated schools and generally poor infrastructure.

Ashleigh’s work will include teaching children from an orphanage English and basic sanitation, hygiene and nutrition through games and activities. She and her fellow volunteers will also:
* Renovate and revitalise the sometimes run-down facilities with fresh coats of paint, new play equipment and the construction of bathrooms or kitchens;
* Help to build and install sustainable farming units which allow for families and, in particular, single mothers to start a micro business and through this gain employment and income for their family; and
* Work with the national parks authority in areas of conservation within the wetlands area.

For more information on the VESA program please visit: www.vesabroad.com

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GOING GREEN

…Our commitment to sustainablility and the environment

Our most recent initiatives include:
* Switching ALL power points off at at end of each business day;
* Switching off the large refreshment fridge in the salon over the weekend;
* Washing used Eco dry towels and getting a second use out of them prior to putting them in the recylcle bin; and
* Recycling all used stock: we had to purchase an additional recycling bin to accommodate the extras!

For more details, visit the Going Green page on our website at: www.bellasalon.com.au

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SALON HOURS OVER THE CHRISTMAS/NEW YEAR PERIOD

We will be closed 27, 28 and 29 December. At any other time, feel free to give us a call on 5427 3030, or visit our website and book online: www.bellasalon.com.au

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THANK YOU AND SEASON’S GREETINGS

…From the Bella Team

We greatly appreciate your loyalty, support and friendship, and look forward to our ongoing relationship. We wish you quiet moments with friends and family this holiday season and peace and joy for the New Year.

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THE FOUR PHILOSOPHIES

… Bella The Cut & Colour Salon is proud to stock De Lorenzo products and to support their four philosophies

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