Who Uses Us?
" I found Mad Mimi intuitive and easy to figure out. I was up and running immediately. After using Mad Mimi to handle our email marketing, I really can't imagine us promoting any other way."
Clare Muldaur Manchon - performer
Interview with Clare
Clare Muldaur Manchon is the leader of Clare & The Reasons as well as a founding member of Frog Stand Records, a New York based indie record label. Clare's group The Reasons just came out with their debut album in fall 2007 to critical acclaim. They have made two music videos and toured twice in Europe. Her music has appeared in Hollywood feature films, on HBO show and she sang 2 songs on the hit TV show "Arrested Development".
How did you first hear about Mad Mimi?
I first learned about Mad Mimi through a friend from Berklee College of Music. We were looking for a way to bring visibility to our group and the label. We gave it a shot and we've never looked back.
What were your first impressions of Mad Mimi?
Mad Mimi was intuitive and easy to figure out. I was up and running immediately. After using Mad Mimi to handle our email marketing, I really can't imagine us promoting any other way.
Were you using another service before? Was the transition difficult?
Yeah. We were using another product and we switched we because their templates got mangled in services like Hotmail and Dot Mac. I'm very into aesthetics when I promote, so I decided to give Mad Mimi a try. I was impressed at how many steps Mad Mimi cut out of the email marketing process, and it saved me a ton of time. The transition was painless, and I'm so glad I did it.
You promote to over 10,000 people! How often do you send out promotions?
I have over 12,000 people in my audience actually (that's including the record label), and some months I send one email, some months I send five. I love that I'm not limited in that regard.
" The product really spoke to me. The vibe is fresh and vibrant and the colors make it feel lovely. Getting started was easier than I expected and I was able to use Mad Mimi right away."
Marko Dashev - Fashion photographer
Interview with Marko
A fashion veteran for 10 years, Marko was published first in Surface Magazines 2nd Annual Avant Guarde issue in 1999. He has gone on to shoot editorials for Marie Claire magazine among other publications as well as commercial work for Polo Ralph Lauren, Burberry, J Crew, Sak's Fifth Ave. and many more.
So, lets get started. How did you find out about Mad Mimi?
I received an email promotion that I thought looked really neat. I asked the sender what they'd used (seemed a lot more streamlined compared to the emails I'd received from them in the past). That's how I found out about Mad Mimi. It took me a few seconds to sign up for the free account. It was a lot of fun!
What were your first impressions of Mad Mimi when you signed up?
She really spoke to me (laughs). The vibe is fresh and vibrant and the colors make it visually fun. Getting started was easier than I expected and I was able to use Mad Mimi right away.
Were you using other products for email marketing before Mad Mimi?
I was under the impression that email marketing services were too costly for my slim marketing budget so I basically didn't promote very much. I knew emails were the most economical way to do it, but process of creating and testing html emails without something like Mad Mimi is simply prohibitive. When I outgrew Mimi's free version it still only cost me $5 a month. It was easy getting acquainted with the product. The Mad Mimi gave me enough freedom to be myself but the right amount of structure to assure my email had an exquisite and symmetrical look.
How many people are in your audience? How often do you send out promotions?
Now I have almost 500 contacts. I've put Mad Mimi's custom sign up form on my website so now as people sign up for my mailing list they automatically get imported into my audience list. I usually promote about once or twice a month. That's all.
" Not knowing what to expect before I signed up - I'd never really thought of using an email marketing service before - I couldn't be happier. It's totally addictive and cool. Mad Mimi rocks!"
Sara Olive - Yoga instructor
Interview with Sara
For years Sara had been attending Yoga classes as a way to stay in shape for her numerous appearances in national commercials and network tv shows. Finally having discovered a true love for the art of Yoga, Sara became an instructor and now teaches classes for children. Sara also hosts workshops for parents.
What brought Mad Mimi to your attention, Sara?
Actually, it was pretty funny. A kid who comes to one my classes said her mom uses Mad Mimi for her network. Her mom had apparently asked her to let me know about Mad Mimi (which meant that the emails I was sending out using Gmail weren't exactly a hit with my customers). Not knowing what to expect before I signed up - I'd never really though of using an email marketing service before - I couldn't be happier. It's totally addictive and cool. Mad Mimi rocks!
What were your first impressions?
My first impression? It was that I absolutely LOVED the little Mimi character. I sometimes like to mess around with new applications when I have some spare spare time, but 90% of the time I lose interest because most of them are either too complicated and just complicate my life. Mad Mimi was so super easy, and I actually found myself able to create a beautiful promotion - something I never thought was possible - in less than 8 minutes.
Had you ever used other email marketing services before Mad Mimi?
I wasn't using any other computer programs before for this, but it's certainly a welcome change from relying on fliers and word of mouth. I've even got a sign-up for on my website now. Mad Mimi saves me a significant amount of time in that regard.
How many people do you promote to? How often?
Well, my mailing list numbers is up in the thousands, but I really only promote to around 200 to 300 people every week depending on the specifics of the workshop.
" A friend of ours told us about Mad Mimi and how simple it was to use. Until we actually listened to her and signed up, we were spending thousands every month on email design and delivery. That's all changed now."
Dods & Mike, New York
Interview with Mike
A designer and clothing brand consultant, Mike started a small denim jeans factory in 1976. The company became one of South Africa's most fashionable brands as well as producing fashionable wear in other countries. Now Mike runs several major clothing and fashion brands in Southern Africa and uses Mad Mimi for sending newsletters to his customers.
It's nice to know we're international. How did you find out about Mad Mimi?
I was having a meeting with my graphic-design friend Anthony Carboni, and he mentioned it to me.
What were your first impressions of Mad Mimi when you signed up?
The smooth design, the ease on the eye and the delightfully refreshing sign-up process was a plus compared to other websites that I'm used to. I found Mad Mimi's interface to be very user-friendly.
Were you using another product before? Was the transition difficult?
I made use of two others but found Mad Mimi to be much more effective and like I said, its user-friendly interface took very little time to learn and now I use Mad Mimi for all my email marketing. It's really nice that Mad Mimi handle multiple export formats, not just Excel and CSV. I had my addresses in my Mac Address book, and it was no hassle to get them into Mad Mimi.
How often do you send promotions to your customers?
On average I use Mad Mimi once a week. I'm actually beginning to use it more often for other stuff as well.